Monthly Archives: December 2011

What’s In A Label? The Pros, Cons Of Changing An Icon

Every holiday season, the iconic soda maker Coca-Cola issues the traditional holiday edition soda cans. This year was no different. For this holiday season, Coca-Cola decided to create an attention-grabbing campaign by putting regular Coke in winter white cans with polar bears roaming the can. Coca-Cola has stated the design was in conjunction with the […]

It Is A Small World After All!

According to a new study, this holiday season people are closer connected than they have ever been before.  You may still have to travel hundreds of miles for grandma’s homemade holiday pies, but you may only be a short distance from Peru. I’m not suggesting a pseudo-universe by any means. However, the digital landscape has […]