SAN JOSE, Calif., August 23, 2016 – McGrath/Power Public Relations and Communications, a leading, independent integrated communications agency, has been chosen by North America’s second largest home security company, Monitronics, as its agency partner for consumer communications. The agency will develop and implement several phases of external communications, including message mapping and retention, business and trade media, influencer relations, and awards recognition.
“The Monitronics executive team is quite impressed with McGrath/Power’s domain expertise and the ideas they are bringing to the table,” said Jeff Gardner, president and CEO of Monitronics. “It was important to us that we find an agency partner that embraces and shares our vision for the future of home security and automation, and McGrath/Power fits the bill. We are excited to begin working with a team that truly understands how to combine the art of storytelling with strategic, data-driven communications, and we look forward to the advances we will make together in the months ahead.”
Monitronics, headquartered in Dallas, provides monitored home and business security system services to over one million residential customers and commercial client accounts through its network of independent Authorized Dealers in the U.S., Canada and Puerto Rico. Security services include security equipment, alarm monitoring by CSAA-certified operators and medical alert systems. Home automation solutions include video surveillance, energy efficiency and remote access to smart home devices. Monitronics gives customers the option to combine security and home automation to create a customized and complete smart home solution.
“Our experience working with consumer electronics, home security and home automation companies positions us nicely to provide the right strategic direction and tactical implementation to Monitronics,” said Jonathan Bloom, CEO and founding partner of McGrath/Power. “We look forward to working alongside their team to ensure all marketing channels are fully and appropriately utilized to reach key target audiences.”
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About McGrath/Power Public Relations and Communications
McGrath/Power is Silicon Valley’s public relations agency of choice for innovative domestic and international companies in the business-to-business technology, consumer electronics and consumer products marketplaces. Founded in 1983, McGrath/Power develops and implements communications programs that enhance brand reputation, drive diverse audiences to action and enable clients to achieve business goals in highly competitive markets. The Agency has helped to launch numerous startups and build leaders, such as Cisco, Citrix, the Open Networking Foundation, TiVo, Vodafone and the RSA Conference. McGrath/Power is the Silicon Valley partner of the Worldcom Public Relations Group, affording the agency and its clients a global footprint for communications programs. For more information, visit: www.mcgrathpower.com.