Key communications learnings from Renee Mallonee of MONI.
What would you say is the biggest communications challenge you have faced? How did you overcome it? What did you learn from it?
Our organization has grown tremendously since its inception in 1994. With that, there definitely have been some growing pains transitioning from what was a small business into the large company we are today. One of my challenges was dealing with the many silos our company had in communicating information across the organization. We weren’t being efficient. To overcome this, I developed a few workflow processes that helped involve the right people at the right time to keep everyone informed. It improved overall communication and helped us work much better together.
When handling delicate topics what are the most important things to keep in mind as a communicator?
Transparency. People need to know they can trust you.
What would you consider your greatest communications success in your career?
Developing a company-wide communications workflow and bringing on a project management system that was highly adopted.
What experience in your career have you learned the most from?
Rebranding Monitronics to MONI.
What is something about the PR/communications field that you wish you could change and why?
Media seems to be skewing towards sensationalism – which has negative effects on what’s real and what’s important.
How do you keep up with the changing PR/communications landscape?
I try to stay connected by attending various marketing/PR focused conferences to share and hear ideas.
How do you see the PR/communications field changing in the next five years?
Social will continue to evolve and make me exhausted.
What do you to unwind?
I love the outdoors and nature. I enjoy hiking or going boating.
What is your favorite city and why?
New York or Vegas. New York makes me feel alive. Vegas is always fun.
If you had a million dollars, what would you do and why?
Live on a beach and sell jewelry, just in case I needed the cash later.