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SAN JOSE, Calif., March 7, 2017 – McGrath/Power Public Relations and Communications, a leading, independent integrated communications agency, has been chosen by SupplyPro, Inc. as its agency of record. McGrath/Power will drive all phases of external communications for SupplyPro, including messaging development, strategy implementation, traditional media relations, analyst relations, social media, influencer relations, industry awards and speaking engagements.
“We selected McGrath/Power as our communications partner for their strong history in both business goal-oriented strategic thinking and creative approach to tactics,” said Floyd Miller, president and CEO, SupplyPro, Inc. “When it became clear that SupplyPro needed an agency in order to take the next critical step in growth, I immediately thought of McGrath/Power based on our previous working relationship. Together we will drive SupplyPro’s communications program forward and achieve the company’s immediate and long-term goals.”
SupplyPro is an inventory management solutions provider delivering scalable, configurable and automated inventory control systems for managing all types of indirect materials and tools. Founded in 1994, SupplyPro is a pioneer in cloud-based intelligent software and the company now leverages the cloud to ensure maximum inventory efficiency by providing real-time business intelligence and actionable insights to its customers. Today, more than 400 industrial distributors seamlessly partner with SupplyPro to deliver easy to deploy, operate and manage solutions to their own customers around the globe.
“There are few things I enjoy more than a returning client, and we are very pleased to be working with Floyd Miller again in his new role at SupplyPro,” said Jonathan Bloom, CEO and founding partner of McGrath/Power. “SupplyPro is truly in a position to be a game changer in the inventory management market, especially as more companies look to leverage new and emerging technologies. We are excited to become involved in an industry that can expect to see substantial changes over the next couple of years as distributors and facilities embrace the infinite benefits of the cloud, Internet of Things and Big Data Analytics.”
Since taking the SupplyPro helm four years ago, Miller has applied his experience in the technology sector to expand and advance the company’s focus on leveraging emerging technologies, thereby challenging the status quo in the wholesale distribution marketplace and expanding the opportunities for distributors to be more strategic partners to their customers. Prior to joining SupplyPro, Miller was the president and CEO of Interpublic Group’s New York Relationship Marketing Division and served as director and vice president of marketing for Ashton-Tate Software.
McGrath/Power is an integrated marketing and communications agency with a profoundly diverse history of crafting communications programs with conviction for consumer brands, B2B technology companies and many organizations in-between. We’re committed to changing the way businesses do business through transparent communications. This tenacious approach is derived from more than three decades of experience working with startups and industry leaders, such as Cisco, Lowepro, Monitronics, Open Networking Foundation, SanDisk, TiVo and Vodafone. As the Silicon Valley partner of the Worldcom Public Relations Group, we’ve been able to develop and deliver highly effective global communications programs for numerous clients via our 100+ offices worldwide. For more information, visit: www.mcgrathpower.com.