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SAN JOSE, Calif., May 16, 2017 – McGrath/Power Public Relations and Communications, a leading, independent integrated communications agency, has been chosen by Federated Wireless to develop and execute the company’s communications strategy. McGrath/Power will drive all external communications for Federated Wireless, including messaging development, media relations, analyst relations, social media programming, influencer relations, content development, industry awards and speaking engagements.
“McGrath/Power immediately impressed us with their rich experience in the wireless networking space and, perhaps more importantly, their commitment to communicating differently,” said Iyad Tarazi, CEO of Federated Wireless. “When we set out to find an agency, we didn’t want a team that would merely follow our lead. It was critical that we find a true communications partner able to deliver both strategic council and creative tactics for achieving our business objectives. We found the ideal combo of domain experience, strategy and creativity in McGrath/Power and we’re happy to have them at the table as we prepare for the exciting year ahead.”
Headquartered in Arlington, Virginia, Federated Wireless, is a cloud-based wireless infrastructure solutions provider unlocking a spectrum of possibilities by breaking down barriers to the wireless spectrum through a shared economy model for what was previously individually licensed. Federated Wireless is an influential first mover in the industry that has spent the last five years leading the creation of the shared spectrum market from the ground up, developing and nurturing the necessary standards, and working to ensure that customer deployments can be successful in all network environments. This effort has resulted in solutions that give operators and enterprises greater access to highly efficient, dynamic and secure spectrum resources when they need it.
“I have worked in the technology sector since well before the dot-com era, but the possibilities never cease to amaze me and that was my first thought when I became aware of Federated Wireless,” said Jonathan Bloom, CEO and founding partner of McGrath/Power. “Innovation today is alive and well, and while it may not be as obvious as a car or a washing machine, our quality of life continues to improve. The creation of the shared economy model appears to have endless potential and we are excited to be working with a company leveraging it in a new, exciting way.”
McGrath/Power is an integrated marketing and communications agency with a profoundly diverse history of crafting communications programs with conviction for consumer brands, B2B technology companies and many organizations in-between. We’re committed to changing the way businesses do business through transparent communications. This tenacious approach is derived from more than three decades of experience working with startups and industry leaders, such as Cisco, Lowepro, Monitronics, Open Networking Foundation, SanDisk, TiVo and Vodafone. As the Silicon Valley partner of the Worldcom Public Relations Group, we’ve been able to develop and deliver highly effective global communications programs for numerous clients via our 100+ offices worldwide. For more information, visit: www.mcgrathpower.com.