SAN JOSE, Calif., May 30, 2017 – McGrath/Power, a leading, independent integrated communications agency, has been chosen by IoTium, the first secure network infrastructure company for the Industrial Internet of Things (IIoT), as its communications partner. The Agency will spearhead all phases of external communications for IoTium from strategy and messaging development through implementation across all traditional media and social media channels, as well as industry awards and speaking engagements.
“IoTium had reached a critical point in its external communications where it was clear that we needed an experienced partner to assist in solidifying our place in the market. I immediately thought of McGrath/Power after having a great experience working with them beforehand on another emerging segment,” said Ron Victor, founder and CEO, IoTium. “My team and I were quickly impressed that the Agency’s strategic approach to communications and approach to storytelling has remained unparalleled resulting in a program that doesn’t only build awareness, but drives business outcomes. We are looking forward to working side-by-side with the McGrath/Power team to formally introduce IoTium to the industry and increase our mindshare in the bourgeoning IIoT security space.”
IoTium was founded with the understanding that secure connections matter. The company’s patented Network as a Service (NaaS) solution enables legacy onsite systems to securely connect with cloud-based applications, allowing mission-critical environments, like building and industrial automation, oil & gas, manufacturing, transportation, and smart city industries, to realize the promise of Industry 4.0. IoTium is located in Silicon Valley and has received backing from March Capital, GE Ventures, and Juniper Networks, among others.
“IoT is one of the hottest spaces in the technology world because of the many ways it can impact all industries,” said Jonathan Bloom, CEO and founding partner of McGrath/Power. “The future is a connected one, whether that be the connected home, the connected enterprise or the connected industrial industry. IoTium has identified a real market need as so many companies are looking for ways to better connect current systems with emerging cloud-based technologies and we are excited to be a part of the Industry 4.0 revolution.”
McGrath/Power is an integrated marketing and communications agency with a profoundly diverse history of crafting communications programs with conviction for consumer brands, B2B technology companies and many organizations in-between. We’re committed to changing the way businesses do business through transparent communications. This tenacious approach is derived from more than three decades of experience working with startups and industry leaders, such as Cisco, Lowepro, Monitronics, Open Networking Foundation, SanDisk, TiVo and Vodafone. As the Silicon Valley partner of the Worldcom Public Relations Group, we’ve been able to develop and deliver highly effective global communications programs for numerous clients via our 100+ offices worldwide. For more information, visit: www.mcgrathpower.com.