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SAN JOSE, Calif., June 20, 2017 – McGrath/Power, a leading, independent integrated communications agency, has been selected by Blackfire Research, a wireless smart home entertainment company, as its agency of record after a competitive pitch. The Agency will spearhead and execute all external communications for Blackfire, including strategy and messaging development, media relations, analyst relations, social media programming, influencer relations, industry awards and speaking engagements.
“When looking for a communications partner, it was important that we find an agency that would truly be an extension of our own team,” said Ravi Rajapakse, founder and CEO, Blackfire Research. “McGrath/Power’s past experience in the wireless streaming space was immediately appealing, but it was the team’s clear passion for the subject matter that made it clear that they were the active collaborators that Blackfire needs as we enter the next phase in our communications program. We are pleased to be working with such a motivated and enthusiastic group.”
Blackfire is disrupting the status quo in the $50B Smart Home Entertainment space. Blackfire RED, Real-time Entertainment Distribution framework, overcomes the limitation of conventional wireless products to eliminate entertainment islands and stream both HD 5:1 audio and 4K video simultaneously across multiple devices over standard Wi-Fi. Founded in 2010 and headquartered in San Francisco, Blackfire enables people to play all of their audio and video content synchronously and seamlessly throughout their home for the first time. Today, leading global audio brands rely on the Blackfire framework for real-time audio streaming and consumers have now come to recognize the Blackfire logo as a symbol of quality.
“As an avid music fan and frustrated music consumer, I speak from experience when I say there is a desperate need in the smart home entertainment market for a better wireless streaming solution,” said Jonathan Bloom, CEO and founding partner of McGrath/Power. “My team and I have rich experience in the wireless streaming space and we are excited to once again be working with a company that is poised to revolutionize a market that touches just about everyone. We look forward to collaborating with Ravi and his team as we aim to expand the company’s market share and make Blackfire a household name.”
McGrath/Power is an integrated marketing and communications agency with a profoundly diverse history of crafting communications programs with conviction for consumer brands, B2B technology companies and many organizations in-between. We’re committed to changing the way businesses do business through transparent communications. This tenacious approach is derived from more than three decades of experience working with startups and industry leaders, such as Cisco, Lowepro, Monitronics, Open Networking Foundation, SanDisk, TiVo and Vodafone. As the Silicon Valley partner of the Worldcom Public Relations Group, we’ve been able to develop and deliver highly effective global communications programs for numerous clients via our 100+ offices worldwide. For more information, visit: www.mcgrathpower.com.