SAN JOSE, Calif., January 16, 2018 – McGrath/Power, a leading, independent integrated communications agency, has been selected by Silver Creek Valley Country Club (SCVCC), one of Silicon Valley’s most established golf and country clubs, to drive word-of-mouth marketing and grow brand awareness via a comprehensive social media program. Silver Creek Valley Country Club is a state-of-the-art private club serving the Silicon Valley community.
This marks the third time that SCVCC has enlisted McGrath/Power’s expertise to drive community communications efforts and initiatives and the first time the Club has used the Agency for external communications.
“Our past experience with McGrath/Power showed us that the Agency has strong roots in the Silicon Valley community and a clear understanding of what our target audiences are looking for in a golf and country club,” said Mike LaBarbera, chairman of the board at Silver Creek Valley Country Club. “SCVCC will use the Agency’s digital media services to generate greater awareness of the Club and reach potential new members, as well as those looking for the best in event facilities.”
Based in the eastside hills of San Jose, the Club offers one of the area’s premier golf courses and elegant facilities for members and private events, including a recently renovated clubhouse, a sports pavilion, restaurant, fitness center, six tennis courts, two pools, a spa and Kids Club. The Club offers an escape from the bustling Silicon Valley lifestyle.
“When SCVCC expressed interest in re-evaluating its social channels and ramping up its social media efforts we welcomed the opportunity to work with the SCVCC team again,” said Jonathan Bloom, CEO and founding partner of McGrath/Power. “Our Agency has been at the forefront of leveraging digital and social media in communications programs since it came on the scene more than a decade ago. I am excited to apply our expertise to a brand that has become a mainstay in San Jose and has continued to be the gold standard for country clubs since it was founded.”
McGrath/Power is an integrated marketing and communications agency with a profoundly diverse history of crafting communications programs with conviction for consumer brands, B2B technology companies and many organizations in-between. We’re committed to changing the way businesses do business through transparent communications. This tenacious approach is derived from more than three decades of experience working with startups and industry leaders, such as Cisco, Lowepro, Monitronics, Open Networking Foundation, SanDisk, TiVo and Vodafone. As the Silicon Valley partner of the Worldcom Public Relations Group, we’ve been able to develop and deliver highly effective global communications programs for numerous clients via our 100+ offices worldwide. For more information, visit: www.mcgrathpower.com.