Did you know you have the potential to reach millions of people around the world, all while generating qualified sales leads and establishing yourself as a thought leader in your industry? Seem too good to be true, much like a perfect first date? It isn’t. It’s very doable.

Just ask Richard Branson. But how so, you might ask? One word:

LinkedIn

The world’s largest professional network is a company’s most underutilized tool because the C-suite often overlooks it. Sure, you might have an account, but is it optimized? And are you really using LinkedIn to its full potential? Do you even know its full potential? Let us help you.

We’ve compiled a step-by-step guide to updating your profile; easy-to-implement, everyday LinkedIn activities that will get you noticed; a best practices approach to getting involved in LinkedIn Groups; and dos and don’ts for using the platform.

Just download our eBook – LinkedIn: The Low-hanging Fruit Executives Aren’t Picking – and take some time this Valentine’s Day to show your profile a little TLC. If you can commit to that in addition to staying current on industry topics – something you do already – and sharing your knowledge, expertise and opinions on those topics and trending themes, then you will be well on your way to harnessing this valuable marketing tool.

If you have any questions, you know where to find us.