Agency to Drive External Communications and Expand Thought Leadership Platform for Global Provider of Earned Media Software and Services in Rapidly Evolving Industry
SAN JOSE, Calif., August 14, 2018 – McGrath/Power, a leading, independent integrated communications agency, has been selected by Cision® to drive the Company’s strategic planning and execution, including media, analyst and influencer relations, speaking and awards.
“We selected McGrath/Power as our communications partner for their strong strategic thinking that combines vision with effective tactics,” said Nick Bell, vice president, marketing communications, Cision. “Both the media landscape and the communications field are rapidly evolving, opening the door to new thinking, ideas, and opportunities. McGrath/Power has helped guide companies in a variety of sectors through this type of evolution over the course of their 35 years in Silicon Valley, making them the ideal partner to expand Cision’s thought leadership position during this time of transition.”
Cision’s software, including Cision Communications Cloud, allows users to identify key influencers, craft and distribute strategic content, and measure the meaningful impact of communications campaigns, including earned media. The company has over 4,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. Cision’s award-winner products and services, include the Cision and Gorkana databases, as well as media distribution services PR Newswire and PRWeb.
“Data-driven strategies have long been deployed in marketing and advertising campaigns, and that enthusiasm for data has reached communications,” said Jonathan Bloom, CEO and founding partner of McGrath/Power. “Similar to what happened to paid media with the advent of digital advertising, brands are now looking for new and improved ways to track and measure earned media. We are excited to be at the forefront of this transformation within our own industry and to secure Cision’s position as the platform for data-driven communications.”
McGrath/Power is an integrated marketing and communications agency with a profoundly diverse history of crafting communications programs with conviction for consumer brands, B2B technology companies and many organizations in-between. We’re committed to changing the way businesses do business through transparent communications. This tenacious approach is derived from more than three decades of experience working with innovative startups and industry leaders. As the Silicon Valley partner of the Worldcom Public Relations Group, we’ve been able to develop and deliver highly effective global communications programs for numerous clients via our 100+ offices worldwide. For more information, visit: www.mcgrathpower.com.