Communications Expert Jonathan Bloom will Present on Opportunities for Brands to Leverage Public Relations to Achieve Business Goals
SAN JOSE, Calif. – August 21, 2018 – McGrath/Power, a leading, independent integrated communications agency, has been selected to speak at the U.S. Cannabis Conference and Expo on August 25 in Miami, Fla. and the Grow Up Conference and Expo on September 7 in Niagara Falls, Ontario. Speaking at both conferences will be Founding Partner and CEO Jonathan Bloom, who will present on the many ways cannabis brands can use public relations to build trust among key audiences to meet business goals.
The U.S. Cannabis Conference and Expo brings experts and business leaders from around the globe together for an event that emphasizes the evolution and impact of the cannabis industry. Attendees will gain insight on the future of the cannabis market through thought-provoking seminars and discussions. Bloom will participate in the following session:
U.S. Cannabis Conference and Expo – “How to Use PR to Do What Advertising Can’t”
When: Saturday, August 25, 1 – 1:50 p.m. EDT
Bloom will discuss the key differences between earned media and paid media, highlighting the importance of strategic public relations in a growing industry.
After the conference in Miami, Bloom will be in Canada to attend the Grow Up Conference and Expo. The event is focused on the education, collaboration and growth of the cannabis industry. Attendees will meet licensed producers, suppliers, equipment manufacturers, investors, lawyers, government officials and growing enthusiasts. Bloom will be speaking in the following session:
Grow Up Conference and Expo – “Brand-Aid: How To Make A Name In A Regulated Market”
When: Friday, September 7, 4:20 – 5:15 p.m. EDT
Bloom will discuss creative communications strategies to get your brand’s message out in a regulated cannabis industry.
The U.S. Cannabis Conference and Expo is scheduled for August 24 – 26 at the Hyatt Regency Miami in Miami, Fla. For more information about the conference or to register to attend, visit https://www.usccexpo.com/.
The Grow Up Conference and Expo is scheduled for September 7 – 8, 2018 at the Scotiabank Convention Centre in Niagara Falls, Ontario. For more information about the conference or to register to attend, visit https://growupconference.com/.
If you’re interested in finding out how McGrath/Power can help your brand communicate in new and different ways, schedule time with Jon at one of these conferences.
McGrath/Power is an integrated marketing and communications agency with a profoundly diverse history of crafting communications programs with conviction for consumer brands, B2B technology companies and many organizations in-between. We’re committed to changing the way businesses do business through transparent communications. This tenacious approach is derived from more than three decades of experience working with innovative startups and industry leaders. As the Silicon Valley partner of the Worldcom Public Relations Group, we’ve been able to develop and deliver highly effective global communications programs for numerous clients via our 100+ offices worldwide. For more information, visit: www.mcgrathpower.com.