Almost every consumer brand from big to small can benefit from a focus group. They are great for generating ideas, spotting trends as well as testing products, messaging and branding. Whether your organization is developing a new campaign, wanting feedback on a product or service or just trying to improve customer experience, a well-planned focus group can help you achieve your goals. Here we will help you understand what a focus group is, what the benefits are and a couple of points you should be aware of before conducting a focus group.Read More
We have a problem. “Fake News” is no longer just conspiracy theories being debated in forums on the fringe of the World Wide Web. It has crossed the chasm to mainstream news and is being fueled by massive disinformation campaigns, further driving a wedge not only between people in the U.S., but between communities in countries throughout the world. Read More
Going into an interview can be an intimidating feeling – it is one of the rare situations where you are abundantly aware that your success is based on others’ judgement of you. Questions of “What will they ask?” “Do I know the answers to their questions?” and “Will they like me?” can run wild, but not to worry, your qualms can find sanctuary in our words of advice from those who came before you and nailed it. For those of you just starting off in your public relations career, we have the top five tips to ensure that you nail your agency interview.Read More
SAN JOSE, Calif., March 13, 2018 – McGrath/Power, a leading, independent integrated communications agency, has been chosen by The Handpicked Company (THC) to drive branding, marketing and communications efforts for this flower and cannabis derivatives supplier. The agency has kicked off the THC program with an educational communications campaign called “Choose Clean” to highlight the issue of contaminated cannabis currently being sold in the legal California marketplace.Read More
SAN JOSE, Calif., March 13, 2018 – McGrath/Power, a leading, independent integrated communications agency, has been selected to handle media relations and external communications by C4 Distro, a New Cannabis distribution company based in Southern California. C4 seeks to build a modern cannabis supply chain that shapes the way that products are distributed to California dispensaries and consumers and creates a model that can be emulated by the rest of the country.Read More
I grew up watching my dad flip through the San Jose Mercury Newspaper. I remember stealing the funny pages and having to wash the ink off my fingertips. I love the idea of newspapers, but unlike my love of the idea of baseball – I actually do love newspapers. There is just something utterly romantic about them. I love what they represent. The incredible service that they provide. Their unarguable importance. One of my absolute favorite films is His Girl Friday. I love that the freedom of the press is included in our very first amendment and it is the one I hold most dear. Read More
When it comes to research in communications, there are many different types, so many that I couldn’t possibly, effectively relay them to you in just one blog post. In this first post in our research series – Putting Your Research Where Your Mouth Is – I am going to detail the best tools to help you conduct the initial research that must be done before launching a brand to ensure your communications program kicks off with a bang. Read More
Did you know you have the potential to reach millions of people around the world, all while generating qualified sales leads and establishing yourself as a thought leader in your industry? Seem too good to be true, much like a perfect first date? It isn’t. It’s very doable.
Over the past decade, social media has become our go-to source to receive news, communicate with one another and find out what our favorite brands are doing. Then why are so many companies still asking themselves where the ROI is on social media efforts? If you’re among them, we have to ask – have you considered these four things before trying to measure ROI?