SAN JOSE, Calif., March 7, 2017 – McGrath/Power Public Relations and Communications, a leading, independent integrated communications agency, has been chosen by SupplyPro, Inc. as its agency of record. McGrath/Power will drive all phases of external communications for SupplyPro, including messaging development, strategy implementation, traditional media relations, analyst relations, social media, influencer relations, industry awards and speaking engagements.
The passing of Proposition 64 ushers in significant change for the business of cannabis in California. Residents are just beginning to see evidence of legalization – there is now a cannabis smoking section at Levi’s Stadium, the home of the 49ers – and further change will be forthcoming.
SAN JOSE, Calif., December 14, 2016 – McGrath/Power Public Relations and Communications, a leading, independent integrated communications agency, has been selected by the Fannie and John Hertz Foundation as its agency partner to increase awareness of the prestigious Hertz Fellowship and exceptional innovations made by Hertz Fellows over the last sixty years.
What were you doing in 2008? Take a moment to think back at the emotions you felt, what your office environment was like, and what your conversations at home were about. Anything come to mind? For many, 2008 was a scary time. The Great Recession was in full swing leading to financial markets collapsing, jobs and homes being lost, and an overall loss of optimism for people around the globe.
Modern consumers are tired of being bombarded with sales pitches and feeling like products are being forced upon them. Rather than building a relationship with brands based on how good their products are, consumers want to feel a genuine connection to the brands and companies that they are buying from, working for, or working with.
Reviews are more important than ever in today’s buyer’s journey. Knowing that some readers may not be familiar with reviews programs, we thought it would be helpful to pull together a few tips for building a stellar program with maximum impact.