According to Hootsuite and WeAreSocial’s Digital in 2017 report, out of the 7.476 billion people in the world, 2.789 are active social media users. That means 37 percent of the world’s population is engaged via social platforms. If these numbers are making you question whether your engagement rates are up to par, nix these 5 common social media mistakes and start to watch your metrics rise.
SAN JOSE, Calif., January 16, 2018 – McGrath/Power, a leading, independent integrated communications agency, has been selected by Silver Creek Valley Country Club (SCVCC), one of Silicon Valley’s most established golf and country clubs, to drive word-of-mouth marketing and grow brand awareness via a comprehensive social media program. Silver Creek Valley Country Club is a state-of-the-art private club serving the Silicon Valley community.
Whether you are a seasoned spokesperson or the changing of the calendar came with a promotion that will now require you to speak to the press, you have this in common: The New Year is a great time to revisit (or acquaint yourself with) the interview basics to ensure you are ready for the first press request of 2018.
One of the most frustrating feelings for any professional who knows their company is doing great work is that of hearing only crickets after trying to share their story with journalists. Sincere as you may be in your belief that you, your business or your product are newsworthy, there are several common mistakes likely hiding in your blind spots from being too close to your own story.
Whether your company is just starting up or looking to get back out in the spotlight leveraging public relations and marketing, a “trigger event” could be the strategic move you need. Trigger events give media, analysts, financial audiences and buyers a reason to take a closer look at your company and your communications differently with the ultimate goals of media coverage, increase in brand awareness, lead generation and more.
Media relations is a critical component of any successful public relations and communications program. It’s important that you first understand the media landscape for your specific industry in order to build solid relationships with press contacts that result in positive coverage. But don’t put the cart before the horse and start reaching out to your favorite journalists or bloggers right away. You need to evaluate the landscape as a whole; otherwise, you run the risk of leaving someone out and/or annoying someone. That’s where your media list comes in. Before you begin outreach, you must identify, develop and maintain a list of relevant media contacts.
Here’s how you can create the perfect media list:
SAN JOSE, Calif., June 20, 2017 – McGrath/Power, a leading, independent integrated communications agency, has been selected by Blackfire Research, a wireless smart home entertainment company, as its agency of record after a competitive pitch. The Agency will spearhead and execute all external communications for Blackfire, including strategy and messaging development, media relations, analyst relations, social media programming, influencer relations, industry awards and speaking engagements.
SAN JOSE, Calif., May 30, 2017 – McGrath/Power, a leading, independent integrated communications agency, has been chosen by IoTium, the first secure network infrastructure company for the Industrial Internet of Things (IIoT), as its communications partner. The Agency will spearhead all phases of external communications for IoTium from strategy and messaging development through implementation across all traditional media and social media channels, as well as industry awards and speaking engagements.
SAN JOSE, Calif., May 16, 2017 – McGrath/Power Public Relations and Communications, a leading, independent integrated communications agency, has been chosen by Federated Wireless to develop and execute the company’s communications strategy. McGrath/Power will drive all external communications for Federated Wireless, including messaging development, media relations, analyst relations, social media programming, influencer relations, content development, industry awards and speaking engagements.