SAN JOSE, Calif., May 16, 2017 – McGrath/Power Public Relations and Communications, a leading, independent integrated communications agency, has been chosen by Federated Wireless to develop and execute the company’s communications strategy. McGrath/Power will drive all external communications for Federated Wireless, including messaging development, media relations, analyst relations, social media programming, influencer relations, content development, industry awards and speaking engagements.
My colleagues and I at McGrath/Power have been involved in cannabis communications for a couple years now. We have seen cannabis acceptance take root and the industry blossom. With that growth, though, comes the need to properly communicate the facts about cannabis, its seemingly endless list of benefits and, ultimately, normalize its use for a wide variety of audiences.
It’s one thing to say you’re going to do something. It’s another to actually do it. In today’s always-on, digital world, where everyone is a click away from your brand, you better believe people are always watching. Because of that, brands must ensure they do what they say they are going to do, remain accountable, and follow through on their promises. If they don’t, they risk losing trust as a brand. So, how can you not only talk the talk but walk the walk in order to establish your brand as trustworthy and transparent?
Whether it was your mom telling you or a teacher telling you, “honesty is the best policy” was a lesson we all learned at a fairly young age. In the business world, that saying still rings true and can best be upheld through proper communication, more specifically, transparent communication. Transparency in business has to do with the way you present information. As a business, are you upfront and clear with your customers, or is the information you provide clouded with smooth, but misleading language?
SAN JOSE, Calif., March 7, 2017 – McGrath/Power Public Relations and Communications, a leading, independent integrated communications agency, has been chosen by SupplyPro, Inc. as its agency of record. McGrath/Power will drive all phases of external communications for SupplyPro, including messaging development, strategy implementation, traditional media relations, analyst relations, social media, influencer relations, industry awards and speaking engagements.
The passing of Proposition 64 ushers in significant change for the business of cannabis in California. Residents are just beginning to see evidence of legalization – there is now a cannabis smoking section at Levi’s Stadium, the home of the 49ers – and further change will be forthcoming.
SAN JOSE, Calif., December 14, 2016 – McGrath/Power Public Relations and Communications, a leading, independent integrated communications agency, has been selected by the Fannie and John Hertz Foundation as its agency partner to increase awareness of the prestigious Hertz Fellowship and exceptional innovations made by Hertz Fellows over the last sixty years.