Whether your company is just starting up or looking to get back out in the spotlight leveraging public relations and marketing, a “trigger event” could be the strategic move you need. Trigger events give media, analysts, financial audiences and buyers a reason to take a closer look at your company and your communications differently with the ultimate goals of media coverage, increase in brand awareness, lead generation and more.
Media relations is a critical component of any successful public relations and communications program. It’s important that you first understand the media landscape for your specific industry in order to build solid relationships with press contacts that result in positive coverage. But don’t put the cart before the horse and start reaching out to your favorite journalists or bloggers right away. You need to evaluate the landscape as a whole; otherwise, you run the risk of leaving someone out and/or annoying someone. That’s where your media list comes in. Before you begin outreach, you must identify, develop and maintain a list of relevant media contacts.
Here’s how you can create the perfect media list:
SAN JOSE, Calif., June 20, 2017 – McGrath/Power, a leading, independent integrated communications agency, has been selected by Blackfire Research, a wireless smart home entertainment company, as its agency of record after a competitive pitch. The Agency will spearhead and execute all external communications for Blackfire, including strategy and messaging development, media relations, analyst relations, social media programming, influencer relations, industry awards and speaking engagements.
SAN JOSE, Calif., May 30, 2017 – McGrath/Power, a leading, independent integrated communications agency, has been chosen by IoTium, the first secure network infrastructure company for the Industrial Internet of Things (IIoT), as its communications partner. The Agency will spearhead all phases of external communications for IoTium from strategy and messaging development through implementation across all traditional media and social media channels, as well as industry awards and speaking engagements.
SAN JOSE, Calif., May 16, 2017 – McGrath/Power Public Relations and Communications, a leading, independent integrated communications agency, has been chosen by Federated Wireless to develop and execute the company’s communications strategy. McGrath/Power will drive all external communications for Federated Wireless, including messaging development, media relations, analyst relations, social media programming, influencer relations, content development, industry awards and speaking engagements.
My colleagues and I at McGrath/Power have been involved in cannabis communications for a couple years now. We have seen cannabis acceptance take root and the industry blossom. With that growth, though, comes the need to properly communicate the facts about cannabis, its seemingly endless list of benefits and, ultimately, normalize its use for a wide variety of audiences.
It’s one thing to say you’re going to do something. It’s another to actually do it. In today’s always-on, digital world, where everyone is a click away from your brand, you better believe people are always watching. Because of that, brands must ensure they do what they say they are going to do, remain accountable, and follow through on their promises. If they don’t, they risk losing trust as a brand. So, how can you not only talk the talk but walk the walk in order to establish your brand as trustworthy and transparent?
Whether it was your mom telling you or a teacher telling you, “honesty is the best policy” was a lesson we all learned at a fairly young age. In the business world, that saying still rings true and can best be upheld through proper communication, more specifically, transparent communication. Transparency in business has to do with the way you present information. As a business, are you upfront and clear with your customers, or is the information you provide clouded with smooth, but misleading language?
SAN JOSE, Calif., March 7, 2017 – McGrath/Power Public Relations and Communications, a leading, independent integrated communications agency, has been chosen by SupplyPro, Inc. as its agency of record. McGrath/Power will drive all phases of external communications for SupplyPro, including messaging development, strategy implementation, traditional media relations, analyst relations, social media, influencer relations, industry awards and speaking engagements.