• "I’ve worked with McGrath/Power for more than 10 years at companies in the enterprise and consumer technology markets – all with the same excellent results – driving awareness and delivering new customers – and bottom-line impact. The agency has been a trusted strategic partner at each of my companies and their value add cannot be overstated."
  
  

  - Phil Underwood

  Vice President, IPLocks

• "PR is a very important function for our company as we operate in a crowded market with several aggressive competitors. Since we’ve worked with McGrath/Power, the change in our overall visibility has been significant and has helped move our business forward."
  
  

  - Jim Pante

  CEO, Tablus

• "McGrath/Power has played in instrumental role in launching TiVo, helping us create the DVR product category and establishing the TiVo brand as synonymous with personal TV. The agency has great experience in both consumer and technology, which helped bring our story to life and influence our target audiences. I’ve worked with numerous agencies during my career and the TiVo launch with McGrath/Power was one of the most powerful public relations campaigns I’ve been involved with."
  
  

  - Ed MacBeth

  VP Marketing, TiVo

• "I would recommend Jonathan and McGrath/Power to anyone wanting an exceptional, intelligent PR and Communications partner. I’ve worked directly with Jonathan for several years and at two start-ups – his quality of work is extraordinary and unique in his industry."
  
  

  - Shaun Coleman

  Co-Founder, Reconnex

• "I’ve been impressed with McGrath/Power each time I’ve brought the agency on board as my strategic public relations partner. The agency’s ability to align the PR function with the goals of our company was key in driving business success factors, whether an acquisition or a major corporate repositioning. Beyond that, knowing that I have both the agency’s management team and skilled tacticians each playing an active role on my program enables me to have the perfect balance of strategic planning and successful program implementation."
  
  

  - Ed Murrer

  VP Marketing, Xcert
  (acquired by RSA Security)

• "Your work exceeded my wildest expectations, and I thank you. We met with virtually every major business, consumer and tech publication that mattered and I made a dozen significant VC and carrier contacts through your efforts. From a messaging point of view, our story is crisp, clean, simple and above all, easy to relate to and clearly understood by our target audiences and the press that writes for them – a far cry from when I first approached you. I know that on this day I am your happiest client and most enthusiastic supporter. In fact, I don’t feel like a client at all. I feel like McGrath/Power is an integral part of the EasyReach team."
  
  

  - John Stossel

  CEO, EasyReach

• "McGrath/Power played a critical role in establishing our MailStation email appliance as an important consumer electronics offering for those without a personal computer. The MailStation public relations effort helped reposition our company in the CE space and was a key driver in our acquisition by EarthLink. I was just as pleased to refer McGrath/Power to EarthLink to provide that company with PR activities surrounding the MailStation as I was to work alongside their team."
  
  

  - Tim Dooley

  Senior Vice President, CIDCO

• "McGrath/Power is our strategic communications partner for technology issues in the United States and the agency has demonstrated its ability to get our message heard in that very noisy market."
  
  

  - Jon Earl

  Senior Group Media Relations Manager, Vodafone Group Plc

• "McGrath/Power provided essential strategic PR counsel and consistently solid results over the nine years we partnered with them at Intellisync. They took us from start-up through IPO and beyond while always providing fresh perspective and proactive input."
  
  

  - Brad Rowe

  Founder,
  Intellisync Corporation

A California Public Relations Firm with Long-Term Focus

As a California public relations firm with nearly three decades of industry experience, we focus on the long-term objectives of our clients. By clearly aligning your business goals and communications objectives, we go beyond being just another California public relations firm, assisting you in achieving success both locally and nationally.

Our employees have strong journalism backgrounds, allowing them to deliver the "right" story, one that will resonate to your target publications and audiences. With experience in both traditional and new media, McGrath/Power has the ability to communicate effectively with media outlets to shape and deliver messages in new, fresh and creative ways.

McGrath/Power offers full-service marketing communications to you, in a way that few other Bay Area public relations firms can. For example, as the agency chartered the introduction of TiVo to the marketplace, we were able to develop diverse strategies for diverse audiences who were unsure of the product's relevance. By leveraging strong backgrounds in both consumer PR and technology, we were able to ensure that these groups fully understood the power of TiVo's offering.

McGrath/Power validated "DVR" as a concept and developed a "program within a program" to help educate television networks on the benefits of DVR to their bottom line. After nearly two years of mass media coverage in national business and lifestyle publications, as well as network television, we were able to "suspend the disbelief" held by key influencers surrounding the capabilities of TiVo and the concept of DVR. We were also able to avoid negative coverage despite negative preconceptions of on-demand TV. As a leading California public relations firm, McGrath/Power's experience in designing campaigns on both a local and national level allowed us to fully understand the TiVo product and develop lasting brand marketing initiatives. For more information on our challenge, approach and success, see our TiVo case study.

Contact McGrath/Power today for full-service marketing communications support from a top California public relations firm. With an aggressive, business-driven approach to PR, McGrath/Power has inside-out knowledge of today's rapidly evolving communications landscape.