How We Can Help You Move Your Audiences To Action

Spurring target audiences to take desired actions that support your business’ bottom line is the primary objective of any well-aligned public relations program. But the public relations process, like the needs of your target audiences, is not a one-size-fits-all endeavor. McGrath|Power boasts deep experience and a broad array of services customized to the specific business objectives of our clients. Local to global, vertical to horizontal, traditional to unconventional, strategic to tactical, our approach will be in sync with your business and enable measurable bottom-line impact.

Our Multi-Channel Communications service offerings include:

Complete offline and online communications and marketing from strategy development through implementation:

  • Strategic Communications Services
    • Strategic Planning
    • Company/Product Positioning
    • Messaging Development
    • Corporate Thought Leadership
    • Program Development and Implementation
    • Media/Spokesperson/Message/Speaker Training
    • Outsourced Program/Department Management
      • Strategic/tactical management of any facet of a communications program, including acting functional roles (corporate communications, public relations, media relations, online communications)
    • Corporate/Product launches
    • Brand Building – corporate image programs, product image programs, executive image programs
    • Research/Focus Groups/Perception Audits
  • Audience and Influencer Communications
    • Media relations
    • Industry and financial analyst relations
    • Channel communications
    • Investor relations
    • Crisis communications
    • Employee communications
    • Special event planning and implementation
    • Executive thought leadership programs
  • Digital Communications
    • Blog policy and editorial development
    • Employee relations
    • Digital media asset production/distribution
    • Affiliate marketing
    • Search engine marketing
    • Search engine optimization