• "I’ve worked with McGrath/Power for more than 10 years at companies in the enterprise and consumer technology markets – all with the same excellent results – driving awareness and delivering new customers – and bottom-line impact. The agency has been a trusted strategic partner at each of my companies and their value add cannot be overstated."

    - Phil Underwood

    Vice President, IPLocks

  • "PR is a very important function for our company as we operate in a crowded market with several aggressive competitors. Since we’ve worked with McGrath/Power, the change in our overall visibility has been significant and has helped move our business forward."

    - Jim Pante

    CEO, Tablus

  • "McGrath/Power has played in instrumental role in launching TiVo, helping us create the DVR product category and establishing the TiVo brand as synonymous with personal TV. The agency has great experience in both consumer and technology, which helped bring our story to life and influence our target audiences. I’ve worked with numerous agencies during my career and the TiVo launch with McGrath/Power was one of the most powerful public relations campaigns I’ve been involved with."

    - Ed MacBeth

    VP Marketing, TiVo

  • "I would recommend Jonathan and McGrath/Power to anyone wanting an exceptional, intelligent PR and Communications partner. I’ve worked directly with Jonathan for several years and at two start-ups – his quality of work is extraordinary and unique in his industry."

    - Shaun Coleman

    Co-Founder, Reconnex

  • "I’ve been impressed with McGrath/Power each time I’ve brought the agency on board as my strategic public relations partner. The agency’s ability to align the PR function with the goals of our company was key in driving business success factors, whether an acquisition or a major corporate repositioning. Beyond that, knowing that I have both the agency’s management team and skilled tacticians each playing an active role on my program enables me to have the perfect balance of strategic planning and successful program implementation."

    - Ed Murrer

    VP Marketing, Xcert
    (acquired by RSA Security)

  • "Your work exceeded my wildest expectations, and I thank you. We met with virtually every major business, consumer and tech publication that mattered and I made a dozen significant VC and carrier contacts through your efforts. From a messaging point of view, our story is crisp, clean, simple and above all, easy to relate to and clearly understood by our target audiences and the press that writes for them – a far cry from when I first approached you. I know that on this day I am your happiest client and most enthusiastic supporter. In fact, I don’t feel like a client at all. I feel like McGrath/Power is an integral part of the EasyReach team."

    - John Stossel

    CEO, EasyReach

  • "McGrath/Power played a critical role in establishing our MailStation email appliance as an important consumer electronics offering for those without a personal computer. The MailStation public relations effort helped reposition our company in the CE space and was a key driver in our acquisition by EarthLink. I was just as pleased to refer McGrath/Power to EarthLink to provide that company with PR activities surrounding the MailStation as I was to work alongside their team."

    - Tim Dooley

    Senior Vice President, CIDCO

  • "McGrath/Power is our strategic communications partner for technology issues in the United States and the agency has demonstrated its ability to get our message heard in that very noisy market."

    - Jon Earl

    Senior Group Media Relations Manager, Vodafone Group Plc

  • "McGrath/Power provided essential strategic PR counsel and consistently solid results over the nine years we partnered with them at Intellisync. They took us from start-up through IPO and beyond while always providing fresh perspective and proactive input."

    - Brad Rowe

    Founder,
    Intellisync Corporation

Wyse Technology

Challenge

Reinvigorate a Troubled Brand; Establish the Concept of Thin Client Computing

  • Wyse Technology went from Wall Street darling to off the stock exchange in a few short years due to business issues and heavy competition in new markets
  • Organization scaled back to core competency in video display terminals to stabilize business
  • Sought public relations approach that would reinvigorate Wyse brand and debut new concept of “thin client computing” using terminals in a PC-like fashion
  • New thin client computing paradigm would make or break company’s future
  • Industry behemoths Oracle and Sun joined “thin client” fray at same time as Wyse
  • Wyse had to compete for mindshare against the large industry presence of Larry Ellison and Scott McNealy


Approach

  • “Crash the Party.” Rather than try to out duel larger competitors, strategically insert Wyse point of view and presence into the Sun and Oracle marketing machine
  • Juxtapose the here and now technology delivered by Wyse against the ego-driven political debate and “hype of pretend competitors” to create market and product leadership
  • Encourage and enable the more conservative Wyse CEO to take a very aggressive approach in discussing the overall market opportunity to counter competitor vision
  • Use thin client concept development as proof point to illustrate Wyse corporate turnaround based on core competency as opposed to risky “new” product line


Results

  • Success so broad in recasting Wyse image and driving sales that it led to 10-year relationship with agency
  • Tangible impact on bottom line
  • Expansion of channel partnerships, increased OEM agreements
  • Establishment of thin client category as a viable segment for industry analyst coverage and recommendation
  • Establishment of Wyse CEO as the steady presence guiding not only the company but the direction of the industry as a whole
  • Creation of significant and ongoing major coverage of the thin client concept, market and Wyse leadership in outlets ranging from Forbes to Wall Street Journal to CBS to every relevant technology trade and vertical publication
  • Garnered multiple “editor’s choice” awards and “best of class” awards at industry trade shows including Comdex