• "I’ve worked with McGrath/Power for more than 10 years at companies in the enterprise and consumer technology markets – all with the same excellent results – driving awareness and delivering new customers – and bottom-line impact. The agency has been a trusted strategic partner at each of my companies and their value add cannot be overstated."

    - Phil Underwood

    Vice President, IPLocks

  • "PR is a very important function for our company as we operate in a crowded market with several aggressive competitors. Since we’ve worked with McGrath/Power, the change in our overall visibility has been significant and has helped move our business forward."

    - Jim Pante

    CEO, Tablus

  • "McGrath/Power has played in instrumental role in launching TiVo, helping us create the DVR product category and establishing the TiVo brand as synonymous with personal TV. The agency has great experience in both consumer and technology, which helped bring our story to life and influence our target audiences. I’ve worked with numerous agencies during my career and the TiVo launch with McGrath/Power was one of the most powerful public relations campaigns I’ve been involved with."

    - Ed MacBeth

    VP Marketing, TiVo

  • "I would recommend Jonathan and McGrath/Power to anyone wanting an exceptional, intelligent PR and Communications partner. I’ve worked directly with Jonathan for several years and at two start-ups – his quality of work is extraordinary and unique in his industry."

    - Shaun Coleman

    Co-Founder, Reconnex

  • "I’ve been impressed with McGrath/Power each time I’ve brought the agency on board as my strategic public relations partner. The agency’s ability to align the PR function with the goals of our company was key in driving business success factors, whether an acquisition or a major corporate repositioning. Beyond that, knowing that I have both the agency’s management team and skilled tacticians each playing an active role on my program enables me to have the perfect balance of strategic planning and successful program implementation."

    - Ed Murrer

    VP Marketing, Xcert
    (acquired by RSA Security)

  • "Your work exceeded my wildest expectations, and I thank you. We met with virtually every major business, consumer and tech publication that mattered and I made a dozen significant VC and carrier contacts through your efforts. From a messaging point of view, our story is crisp, clean, simple and above all, easy to relate to and clearly understood by our target audiences and the press that writes for them – a far cry from when I first approached you. I know that on this day I am your happiest client and most enthusiastic supporter. In fact, I don’t feel like a client at all. I feel like McGrath/Power is an integral part of the EasyReach team."

    - John Stossel

    CEO, EasyReach

  • "McGrath/Power played a critical role in establishing our MailStation email appliance as an important consumer electronics offering for those without a personal computer. The MailStation public relations effort helped reposition our company in the CE space and was a key driver in our acquisition by EarthLink. I was just as pleased to refer McGrath/Power to EarthLink to provide that company with PR activities surrounding the MailStation as I was to work alongside their team."

    - Tim Dooley

    Senior Vice President, CIDCO

  • "McGrath/Power is our strategic communications partner for technology issues in the United States and the agency has demonstrated its ability to get our message heard in that very noisy market."

    - Jon Earl

    Senior Group Media Relations Manager, Vodafone Group Plc

  • "McGrath/Power provided essential strategic PR counsel and consistently solid results over the nine years we partnered with them at Intellisync. They took us from start-up through IPO and beyond while always providing fresh perspective and proactive input."

    - Brad Rowe

    Founder,
    Intellisync Corporation

EasyReach

Challenge

Introduce the Concept of Mobile Search; Turn a “Micro Start-Up” Into an 800-Pound Gorilla

  • EasyReach was an under-the-radar start up seeking to get on the radar rapidly
  • Desktop search was often misunderstood or not known at all by target audiences
  • Company had untested technology, no customers and no internal marketing or PR infrastructure
  • It required funding and immediate partner relationships for continued viability
  • A major bang was required rapidly to fuel funding and partnerships


Approach

  • Determine a ground zero opportunity to launch company and technology – DEMO
  • Create strategy to highlight pain point barriers to funding and partners and target communications activities toward “pain relief”
  • Utilize an aggressive curtain-raiser media strategy to secure high impact at immediate outset of DEMO rather than risk being swallowed by bevy of competitive announcements made during conference week
  • Focus storyline on overcoming resistance by target business partner: creation of new revenue streams to carriers and device manufacturers and is a market poised for growth
  • Obtain secondary storylines onsite at DEMO, requiring highly proactive on-the-ground media relations activities and the CEO to participate fully in the PR process


Results

  • “800-pound gorilla status” before and at show
  • Immediate courtship by major device manufacturers for partner agreements that “would not have been possible so soon” without PR effort
  • Inroads to all target VC firms “as a result of PR effort”
  • Major kick-off coverage by Associated Press leading to 100+ articles in a two-day period surrounding show
  • Front page coverage in key technology trade, Network World, highlighting company and product during week of DEMO
  • Ideal positioning of product in media as a significant innovation while supporting ease-of-use position critical to mobile audience
  • National media product reviews backed up initial news cycle and further validated company and product