• "I’ve worked with McGrath/Power for more than 10 years at companies in the enterprise and consumer technology markets – all with the same excellent results – driving awareness and delivering new customers – and bottom-line impact. The agency has been a trusted strategic partner at each of my companies and their value add cannot be overstated."

    - Phil Underwood

    Vice President, IPLocks

  • "PR is a very important function for our company as we operate in a crowded market with several aggressive competitors. Since we’ve worked with McGrath/Power, the change in our overall visibility has been significant and has helped move our business forward."

    - Jim Pante

    CEO, Tablus

  • "McGrath/Power has played in instrumental role in launching TiVo, helping us create the DVR product category and establishing the TiVo brand as synonymous with personal TV. The agency has great experience in both consumer and technology, which helped bring our story to life and influence our target audiences. I’ve worked with numerous agencies during my career and the TiVo launch with McGrath/Power was one of the most powerful public relations campaigns I’ve been involved with."

    - Ed MacBeth

    VP Marketing, TiVo

  • "I would recommend Jonathan and McGrath/Power to anyone wanting an exceptional, intelligent PR and Communications partner. I’ve worked directly with Jonathan for several years and at two start-ups – his quality of work is extraordinary and unique in his industry."

    - Shaun Coleman

    Co-Founder, Reconnex

  • "I’ve been impressed with McGrath/Power each time I’ve brought the agency on board as my strategic public relations partner. The agency’s ability to align the PR function with the goals of our company was key in driving business success factors, whether an acquisition or a major corporate repositioning. Beyond that, knowing that I have both the agency’s management team and skilled tacticians each playing an active role on my program enables me to have the perfect balance of strategic planning and successful program implementation."

    - Ed Murrer

    VP Marketing, Xcert
    (acquired by RSA Security)

  • "Your work exceeded my wildest expectations, and I thank you. We met with virtually every major business, consumer and tech publication that mattered and I made a dozen significant VC and carrier contacts through your efforts. From a messaging point of view, our story is crisp, clean, simple and above all, easy to relate to and clearly understood by our target audiences and the press that writes for them – a far cry from when I first approached you. I know that on this day I am your happiest client and most enthusiastic supporter. In fact, I don’t feel like a client at all. I feel like McGrath/Power is an integral part of the EasyReach team."

    - John Stossel

    CEO, EasyReach

  • "McGrath/Power played a critical role in establishing our MailStation email appliance as an important consumer electronics offering for those without a personal computer. The MailStation public relations effort helped reposition our company in the CE space and was a key driver in our acquisition by EarthLink. I was just as pleased to refer McGrath/Power to EarthLink to provide that company with PR activities surrounding the MailStation as I was to work alongside their team."

    - Tim Dooley

    Senior Vice President, CIDCO

  • "McGrath/Power is our strategic communications partner for technology issues in the United States and the agency has demonstrated its ability to get our message heard in that very noisy market."

    - Jon Earl

    Senior Group Media Relations Manager, Vodafone Group Plc

  • "McGrath/Power provided essential strategic PR counsel and consistently solid results over the nine years we partnered with them at Intellisync. They took us from start-up through IPO and beyond while always providing fresh perspective and proactive input."

    - Brad Rowe

    Founder,
    Intellisync Corporation

Intellisync

Challenge

Get an Industry in Sync with Synchronization; Adapt PR to a Chameleon Company

  • Initially, establish the company while in its start-up phase as the innovator behind the new concept of personal data synchronization for the world of mobile devices
  • Then, over a nine-year relationship, reposition the company three distinct times to adapt to the rapidly growing mobile/personal information management market and take it through an initial public offering
  • Maintain consistency of message and image through seven changes of marketing management
  • Maintain aggressive industry share of voice for company despite waves of new and larger competition emerging over the course of the program
  • Gear program toward the distinctly different pro-sumer enterprise and wireless carrier audiences


Approach

  • Develop plug-n-play communications approach for multiple audiences and business goals including attracting channel partners, creating end-user demand for personal sync software and educating enterprise on need for device management
  • Illustrate end-user need for synchronization through “Synchronize Your Life” campaign
  • Demonstrate need for device control in the enterprise to match Intellisync move to distributed broader platform approach
  • Integrate sync value proposition for diverse market segments into program to help facilitate Intellisync IPO
  • Depose competition using multiple avenues including Intellisync patent portfolio
  • Use aggressive “point of view” campaign to position Intellisync founder as the spokesperson for the market segment


Results

  • Bottom-line business improvement in the areas of revenue increase, channel development and business development progress
  • Establishment of company as de facto leader in sync market for nine years
  • Maximization of IPO process and resulting increasing shareholder value support via aggressive media relations including front page article in San Jose Mercury News touting company performance
  • Major and diverse mass media coverage supporting all phases of company evolution
  • Establishment of company founder as face of the sync industry including feature coverage with full-page photography in the then-technology flagship business publication, The Industry Standard
  • Broad hands-on product coverage in major mass media including Wall Street Journal and BusinessWeek