Category Archives: Clients


Technology Can’t Help A Tone Deaf Brand

We live in the age of The Conversation. In theory, the advent of social media has spurred a new consumer-brand relationship online that has enabled (theoretically) engaging dialogue. When such a balanced two-way interaction actually takes place, powerful synergy and brand fans are created. Conversely, when and if brands cling to the past, tone deaf […]


Welcome

Welcome Apriva and Ubiquity! 1

It’s always great when things come together, and we think it’s great that two new clients, whose mission is to bring things together, have joined our roster.  McGrath/Power is very pleased to welcome Apriva and Ubiquity – two brands at the forefront of a very exciting mobile market – to the M/P family. Scottsdale, Ariz.-based […]


Is Word of Mouth Marketing For B2B Companies?

Our agency is a proud member of the Word of Mouth Marketing Association (WOMMA). If you haven’t heard of WOMMA,  I recommend you take a look at their website, and browse some of the content they have developed. (In case you missed that, you’ve just been WOM’d.) All kidding aside, word of mouth marketing is […]


Why Your Brand Should Be On Tumblr…Yesterday

Tumblr. It packs the photographic punch of Instagram and the networking notability of Facebook into one real-time stream of magnificence. While social media content is shared and passed around fast enough for everything to warrant the phrase “so five minutes ago,” an actual social network takes years to gain steam. Just take a look at […]


A Clash In Credibility’s Crosswalk: Tesla’s Musk vs. NYT

I saw this collision coming far more clearly than the New York Times.  Two major forces in a head-on collision – smack in the middle of the cross walk of credibility.  Neither came out of it unscathed.  And, one has to wonder if journalism and public relations will ever be the same in the aftermath. […]


McGrath/Power Named Finalist For Consumer Electronics Campaign Of The Year

As some friends of McGrath/Power know by now, we are proud to have been named a finalist in the Consumer Electronics Campaign of the Year category by The Holmes Report Sabre Awards for our work on behalf of Fusion Garage.  The Sabre Awards receive more entries from agencies and in-house communications teams around the world […]


M/P Welcomes Open Networking Foundation, Open Networking Summit, New Worldcom Partners

We’ve been busy in the first 20 days of 2012 at McGrath/Power Public Relations! We are proud to welcome the future of networking to our client base.  We have won two new clients critical to the next generation of this industry – the Open Networking Foundation and the Open Networking Summit. The Open Networking Foundation […]