Category Archives: Clients


What Happens in Vegas…Affects Everyone In Vegas

Interop, the IT industry’s largest networking event, completed its 25th annual event last Thursday afternoon in Las Vegas. While attendance and the number of participating vendors continue to be smaller than in years past, there was unquestionably a great deal of buzz around this year’s show. From the typical product announcements, to a variety of […]


Quit Playing Games With My Heart—Keep Playing Them Online 1

Recently, we’ve been talking a lot about gamification, mostly because our client iLoop Mobile has been having conversations with media and analysts about its new mobile retail app SlingShop. “Gamification” has been one of this year’s hottest buzzwords, evidenced by rumors of an IPO for FarmVille creator Zynga, the recent rush to join social media […]


The United States of Europe? Not So Much

We recently hosted a roundtable series with clients at our offices featuring insights provided from our Worldcom Public Relations Group partners from Germany, Spain and the Czech Republic. McGrath/Power Public Relations has a strong track record of extending client programs into diverse European territories and bringing European brands into the U.S. Since 1989, McGrath/Power has […]


5 Website Pitfalls B2B Companies Should Avoid

For most organizations, the company website is the end all, be all destination for sales and marketing. Whether you are in the business of selling mass-market consumer products, or complex enterprise technologies, you work hard to drive customers, partners and other key audiences to your site. Virtually all corporate communications activities, from traditional and social […]