Category Archives: Strategy

From Storytelling to Storyshowing: A Necessary Transformation in B2B Tech

Public relations professionals have always been storytellers; however, the way people prefer to receive information has shifted, placing a higher value on visual content as opposed to written. Visuals are processed 60,000 times faster in the brain than text, so it would only make sense that the age-old method of storytelling transform into what we […]


You Call Yourself a Word-of-Mouth Master? I Call Bull Sh%t!

I recently read an article titled “Why Word-of-mouth Marketing is the Most Important Social Media” that suggests that word-of-mouth is the secret to a successful marketing campaign. I couldn’t agree more. Word-of-mouth (WOM) is more important now than ever. With the advent of social media people are no longer just telling two friends that tell […]

Content is King! How Content Has Changed PR

The rise of social media did more than just change the way we connect with other humans, it also fundamentally changed the fashion in which PR practitioners execute communications programs. Back in 2008 when social channels like Facebook, Twitter, and LinkedIn were really taking off, public relations faced a pivot point. Gone were the days […]


TD Ameritrade Grabs Gold in “PR Campaigns” During Sochi Games

The United States walked away from this year’s Winter Olympic Games in Sochi with nine gold medals and fourth place overall. While not our best showing athletically, the U.S. did exceed in one area – PR Campaigns. Get ready the gold medal, cue the National Anthem and bring out the bouquet of flowers for TD […]

Rolling Stone Rolls Heads

The August 1 issue of Rolling Stone has certainly been a well-publicized, polarizing issue. The cover was met with descriptors like “outrage” and “shameful,” with two major drug store chains pulling the issue from its shelves at the time of this writing.  The morning news TV shows also jumped on to this story, showcasing viewer […]

Four Ways to Avoid an “Uh Oh” Situation

“Hope for the best, prepare for the worst” is an appropriate mantra for public relations professionals. This popular phrase is also applicable to companies of any size, as preparation for a catastrophe can make all the difference for a brand. How many companies out there are actually prepared for the worst possible scenario that could […]

Is Word of Mouth Marketing For B2B Companies?

Our agency is a proud member of the Word of Mouth Marketing Association (WOMMA). If you haven’t heard of WOMMA,  I recommend you take a look at their website, and browse some of the content they have developed. (In case you missed that, you’ve just been WOM’d.) All kidding aside, word of mouth marketing is […]

Why Your Brand Should Be On Tumblr…Yesterday

Tumblr. It packs the photographic punch of Instagram and the networking notability of Facebook into one real-time stream of magnificence. While social media content is shared and passed around fast enough for everything to warrant the phrase “so five minutes ago,” an actual social network takes years to gain steam. Just take a look at […]

A Clash In Credibility’s Crosswalk: Tesla’s Musk vs. NYT

I saw this collision coming far more clearly than the New York Times.  Two major forces in a head-on collision – smack in the middle of the cross walk of credibility.  Neither came out of it unscathed.  And, one has to wonder if journalism and public relations will ever be the same in the aftermath. […]

Hey Diddy: Opportunity Knocks

Sports talk radio has been having a field day here in California surrounding Justin Combs, son of hip-hop star and business mogul Sean “Diddy” Combs, accepting a full-ride athletic scholarship to play football at UCLA. Apparently, sons of music industry giants aren’t allowed to do so.  One article headlined “Taxpayers want Diddy’s son to turn […]