Category Archives: Strategy

2015 – A Year to Learn in Crisis Communications

From Impressive to Appalling There’s no shortage of crisis communications happening in the market today. From the most recent E. Coli scare at Chipotle to the Volkswagen emissions scandal to Jeni’s Splendid Ice Cream recall and, of course, the Daraprim debacle, we have plenty of examples of the “dos and don’ts” of crisis communications. Delivering […]

Crisis Communications

SF Chronicle

When Context Trumps Content

We firmly believe that context and content are king and queen of communications today. In an age where we are neck deep in content from all channels, only those brands that apply the right context to this river of information can rise above the noise. It was fascinating to watch this theory play out live […]

Storytelling: Finally A Buzzword I Can Get Behind

“If you want your children to be intelligent, read them fairy tales. If you want them to be more intelligent, read them more fairy tales.” ― Albert Einstein As children, we are raised to appreciate a good story. Our childhood bedtime memories are of fairy dust, cats in hats and pigs in red striped tights. […]


time, first90, public relations, communicationsstrategy

32 Years Of The First 90 Days

I start a new job several times a year. While I haven’t left the public relations and communications agency I helped found in Silicon Valley 32 years ago, my role puts me in a position to start all over again and again. And I love it. As chief strategist and CEO of McGrath/Power Public Relations […]

From Storytelling to Storyshowing: A Necessary Transformation in B2B Tech

Public relations professionals have always been storytellers; however, the way people prefer to receive information has shifted, placing a higher value on visual content as opposed to written. Visuals are processed 60,000 times faster in the brain than text, so it would only make sense that the age-old method of storytelling transform into what we […]


You Call Yourself a Word-of-Mouth Master? I Call Bull Sh%t!

I recently read an article titled “Why Word-of-mouth Marketing is the Most Important Social Media” that suggests that word-of-mouth is the secret to a successful marketing campaign. I couldn’t agree more. Word-of-mouth (WOM) is more important now than ever. With the advent of social media people are no longer just telling two friends that tell […]

Content is King! How Content Has Changed PR

The rise of social media did more than just change the way we connect with other humans, it also fundamentally changed the fashion in which PR practitioners execute communications programs. Back in 2008 when social channels like Facebook, Twitter, and LinkedIn were really taking off, public relations faced a pivot point. Gone were the days […]


Gold Medal

TD Ameritrade Grabs Gold in “PR Campaigns” During Sochi Games

The United States walked away from this year’s Winter Olympic Games in Sochi with nine gold medals and fourth place overall. While not our best showing athletically, the U.S. did exceed in one area – PR Campaigns. Get ready the gold medal, cue the National Anthem and bring out the bouquet of flowers for TD […]

Rolling Stone Rolls Heads

The August 1 issue of Rolling Stone has certainly been a well-publicized, polarizing issue. The cover was met with descriptors like “outrage” and “shameful,” with two major drug store chains pulling the issue from its shelves at the time of this writing.  The morning news TV shows also jumped on to this story, showcasing viewer […]

Four Ways to Avoid an “Uh Oh” Situation

“Hope for the best, prepare for the worst” is an appropriate mantra for public relations professionals. This popular phrase is also applicable to companies of any size, as preparation for a catastrophe can make all the difference for a brand. How many companies out there are actually prepared for the worst possible scenario that could […]