Sunday is the culmination of the World Cup – one of the biggest events in the sporting world and one that captivates the globe. There have been many stunning moments in the World Cup so far and Sunday’s finale holds promise for even more. But for me, the most interesting outcome of the World Cup took place before the event even started. How could that be, you may ask? Great question. In fact, I was asking myself that very question when I first heard about it. Do I have your interest? Great! Click here to see what I found most interesting about World Cup 2018….
Taking on a new role at an agency can leave you feeling anxious for what’s to come. That’s exactly where I recently found myself. Having been promoted from Account Coordinator (AC) to Account Associate (AA), I was in a transition period between the two positions, which is where many professionals straight out of school will quickly find themselves. Want to know how to handle the transition? Here’s what I did.
Almost every consumer brand from big to small can benefit from a focus group. They are great for generating ideas, spotting trends as well as testing products, messaging and branding. Whether your organization is developing a new campaign, wanting feedback on a product or service or just trying to improve customer experience, a well-planned focus group can help you achieve your goals. Here we will help you understand what a focus group is, what the benefits are and a couple of points you should be aware of before conducting a focus group.
Going into an interview can be an intimidating feeling – it is one of the rare situations where you are abundantly aware that your success is based on others’ judgement of you. Questions of “What will they ask?” “Do I know the answers to their questions?” and “Will they like me?” can run wild, but not to worry, your qualms can find sanctuary in our words of advice from those who came before you and nailed it. For those of you just starting off in your public relations career, we have the top five tips to ensure that you nail your agency interview.
When it comes to research in communications, there are many different types, so many that I couldn’t possibly, effectively relay them to you in just one blog post. In this first post in our research series – Putting Your Research Where Your Mouth Is – I am going to detail the best tools to help you conduct the initial research that must be done before launching a brand to ensure your communications program kicks off with a bang.
Did you know you have the potential to reach millions of people around the world, all while generating qualified sales leads and establishing yourself as a thought leader in your industry? Seem too good to be true, much like a perfect first date? It isn’t. It’s very doable.
Over the past decade, social media has become our go-to source to receive news, communicate with one another and find out what our favorite brands are doing. Then why are so many companies still asking themselves where the ROI is on social media efforts? If you’re among them, we have to ask – have you considered these four things before trying to measure ROI?
According to Hootsuite and WeAreSocial’s Digital in 2017 report, out of the 7.476 billion people in the world, 2.789 are active social media users. That means 37 percent of the world’s population is engaged via social platforms. If these numbers are making you question whether your engagement rates are up to par, nix these 5 common social media mistakes and start to watch your metrics rise.
Whether you are a seasoned spokesperson or the changing of the calendar came with a promotion that will now require you to speak to the press, you have this in common: The New Year is a great time to revisit (or acquaint yourself with) the interview basics to ensure you are ready for the first press request of 2018.
One of the most frustrating feelings for any professional who knows their company is doing great work is that of hearing only crickets after trying to share their story with journalists. Sincere as you may be in your belief that you, your business or your product are newsworthy, there are several common mistakes likely hiding in your blind spots from being too close to your own story.