According to Hootsuite and WeAreSocial’s Digital in 2017 report, out of the 7.476 billion people in the world, 2.789 are active social media users. That means 37 percent of the world’s population is engaged via social platforms. If these numbers are making you question whether your engagement rates are up to par, nix these 5 common social media mistakes and start to watch your metrics rise.
Whether you are a seasoned spokesperson or the changing of the calendar came with a promotion that will now require you to speak to the press, you have this in common: The New Year is a great time to revisit (or acquaint yourself with) the interview basics to ensure you are ready for the first press request of 2018.
One of the most frustrating feelings for any professional who knows their company is doing great work is that of hearing only crickets after trying to share their story with journalists. Sincere as you may be in your belief that you, your business or your product are newsworthy, there are several common mistakes likely hiding in your blind spots from being too close to your own story.
Whether your company is just starting up or looking to get back out in the spotlight leveraging public relations and marketing, a “trigger event” could be the strategic move you need. Trigger events give media, analysts, financial audiences and buyers a reason to take a closer look at your company and your communications differently with the ultimate goals of media coverage, increase in brand awareness, lead generation and more.
Media relations is a critical component of any successful public relations and communications program. It’s important that you first understand the media landscape for your specific industry in order to build solid relationships with press contacts that result in positive coverage. But don’t put the cart before the horse and start reaching out to your favorite journalists or bloggers right away. You need to evaluate the landscape as a whole; otherwise, you run the risk of leaving someone out and/or annoying someone. That’s where your media list comes in. Before you begin outreach, you must identify, develop and maintain a list of relevant media contacts.
Here’s how you can create the perfect media list:
My colleagues and I at McGrath/Power have been involved in cannabis communications for a couple years now. We have seen cannabis acceptance take root and the industry blossom. With that growth, though, comes the need to properly communicate the facts about cannabis, its seemingly endless list of benefits and, ultimately, normalize its use for a wide variety of audiences.
It’s one thing to say you’re going to do something. It’s another to actually do it. In today’s always-on, digital world, where everyone is a click away from your brand, you better believe people are always watching. Because of that, brands must ensure they do what they say they are going to do, remain accountable, and follow through on their promises. If they don’t, they risk losing trust as a brand. So, how can you not only talk the talk but walk the walk in order to establish your brand as trustworthy and transparent?
Whether it was your mom telling you or a teacher telling you, “honesty is the best policy” was a lesson we all learned at a fairly young age. In the business world, that saying still rings true and can best be upheld through proper communication, more specifically, transparent communication. Transparency in business has to do with the way you present information. As a business, are you upfront and clear with your customers, or is the information you provide clouded with smooth, but misleading language?