Are you transitioning into a full-time public relations professional? As someone who has recently taken the steps from student to intern to full-time employee, I’m sharing lessons I’ve learned along the way that they don’t teach you in school. Keep these in mind as you make the transition to full time.
Why did you go to college? I’ll tell you why I did. To land my dream job! While what we learn in school helps prepare us for the day we enter into our respective fields, there are a few things that your professors just don’t teach you.
It really seems like there’s a “day” for everything now, right? From high-fives to margaritas, there’s no escaping the deluge of celebrations that play out primarily on social media. But there is one “day” in particular that I would love to escape – Equal Pay Day.
Media relations represents an opportunity for your company to gain broad or focused exposure to key audiences you are trying to influence. In turn, this can have tremendous value for your company, whether stories result directly in sales that affect the bottom line; better positioning against competition; increased awareness of your company’s activities in front of current or potential investors; or, in extreme cases, the opportunity to tell “your side” of a negative story.
With inbound marketing, it’s all about bringing potential customers to your website to introduce them to the sales funnel, then continuing to take them on the buyer’s journey through calls to action. But the process has to occur naturally; unlike with traditional, outbound marketing efforts, you are putting quite a bit of control in the hands of your target audience. Fortunately, you have a few easy-to-use tools in your inbound marketing toolbox that can help bring in the good leads.
The days of traditional marketing may be numbered. Today’s consumer has grown weary of the steady deluge of content that hammers them from every direction possible, from commercials on television to e-newsletters in their inboxes to sponsored updates in their Facebook feeds. It has become downright intrusive. Consumers are on unwanted content overload and it is beginning to have a negative impact on their opinion of brands.
If you happened to be a fish just minding your own business, cruising through various currents, and you came across a few interesting objects (AKA bait) bobbing around in front of you, a choice would have to be made. That choice would come down to a few key questions: