Future Proofing Your Communications Program

We have entered The Transformation Decade, according to noted futurist and blogger David Houle (www.davidhoule.com & www.evolutionshift.com, www.oprah.com/davidhoule). Houle forecasts — and we agree — that the Transformation Decade will be one of the most dynamic and challenging decades facing global businesses. He believes corporate and interpersonal communication will change forever.

New forms of communications are based on past experience and future vision.

The Transformation Decade marks the first 10 years of what Houle calls the Shift Age. This new age has already launched incredible shift and upheaval. Almost everything is in a state of shift, in a state of being transformed - including communications.

Consider just a few observations on the impact of the Transformation Decade:

• We have entered a period that will likely be defined by a level of transformation unmatched in human history.
• Humanity's relationship to communication technology is rapidly changing and will bring on-going transformation socially, culturally and economically.
• Media has/will continue to permanently change. We are now watching the live deconstruction of traditional media as we knew it.
• The Internet and our rapid fire use of mobile digital devices to access information has created a pulsing, synaptic place of unprecedented interactivity on a global scale. This "Neurosphere" is transforming us today and may be the technological model for a new level of human consciousness in 10-20 years.

We have partnered with Houle to help clients align the communications process with future trends and to help define the future of communications.

Houle is often called the "CEO's futurist," having spoken to or personally advised over 1,200 CEOs since 2007. He also has first-hand experience in communications, having spent more than 20 years in media and entertainment, at NBC, CBS and as part of the senior executive team that launched MTV, Nickelodeon, VH1 and CNN Headline News. He has won two Emmys, the prestigious George Foster Peabody award and was nominated for an Academy Award.

How will your company deal with the Transformation Decade? Knowing where you've been is helpful, future proofing your communications program and business for tomorrow is truly valuable. Let our powerful, collaborative team help you do just that.