How We Got Here
Since 1983, McGrath|Power established itself as Silicon Valley's go-to communications firm by encouraging clients to communicate differently.
McGrath|Power Public Relations was founded in 1973 by former journalists Lee McGrath and Larry Power and rapidly became one of New York's premiere agencies for brands including Reebok, American Express Financial Services, Nikon, The Jacques Cousteau Society and Wild Turkey.
In 1983, McGrath|Power tapped another pair of former journalists, Jonathan Bloom and Terri Foos Cook, to establish a West Coast presence. Bloom established the M|P brand by providing counsel to diverse brands including Reebok, RJ Reynolds Camel Sports Division and Activision while also helping guide the Agency into high technology.
Over the next 27 years, McGrath|Power established itself as Silicon Valley's go-to communications firm by encouraging clients to communicate differently. Key milestones included:
A start up software developer is encouraged by M|P to communicate like a consumer brand. The approach was counter-intuitive but it generated significantly more attention than this start up deserved and provided M|P with its first high tech client success story.
A small provider of video display terminals, Falco Data Products, is counseled by M|P to use aggressive point-of-view communications to stand out in a commodity market. The program was viewed as the catalyst behind the greatest period of growth in Falco history. Competitors take notice and several hire M|P at various points over the next 10 years.
Microscience taps M|P to increase sales of its 5.25 inch hard disk drives. M|P "consumerizes" a previously jargon-laden communications effort, shows that size does matter and positions the storage solutions as a key component in the PC revolution. Microscience credits M|P for increased sales and awareness.
M|P becomes the Silicon Valley partner in the Worldcom Public Relations Group enabling domestic clients to extend the Agency's communications approach internationally.
Lee McGrath and Larry Power retire and close the East Coast office in the process. Bloom and Cook retain the M|P brand and move the Agency into its next phase of evolution with Bloom guiding client service.
German communications software developer Tobit hires M|P to help the company communicate differently for its entrance to the US market. The program opens several business development doors and helps Tobit achieve a foothold in the US market. It also marks the beginning of an impressive agency track record of establishing international companies in the US.
Wyse Technology, former competitor of Falco Data Products, hires M|P to revitalize its brand. M|P works with Wyse for 10 years and ushers in the era of thin client computing via numerous alternative communications approaches including a mock funeral for Larry Ellison's network computer at Comdex industry conference. Sales jump in the process.
M|P creates the PIM/mobile data synchronization category for upstart Puma Technology. Over the next nine years, M|P pushes the envelope of a combined enterprise/OEM/consumer communications program positioning the company for an IPO and celebrating it as one of the market's most innovative mobile software companies.
The International Development Board of Northern Ireland hires M|P to establish the region as ideal for offshore engineering and product development. Silicon Valley companies take notice and action.
VCRs were king but M|P's seminal work as TiVo's first communications agency created the DVR category, signaled a new era in personal control of video content and catapulted this start up to "Kleenex-like" brand success. The Agency's cascading communications media strategy was a precursor to today's information cascades now common in the blogosphere.
The Open Group retains M|P to more powerfully articulate the mission of this open standards industry association.
Israeli security software developer Aladdin taps M|P to guide a communications course into the US market.
RSA Security acquires M|P client xcert after the communications program draws attention. RSA then hires M|P to establish its brand with new audiences. M|P prescribes communicating beyond technology and demonstrating how RSA was driving broader mainstream trends in security. Over the next five years, M|P takes RSA and the RSA Conference to new heights of overall leadership.
India-based Homeland Networks utilizes M|P to debut Internet-based cultural programming – an early precursor to today's Internet radio. The program attracts users from around the world.
China-based Sina.com brings M|P on board to establish the web portal with the US Asian community.
At the peak of the Dot Com bubble, Bloom becomes the firm's CEO.
Kathryn Quigley Walker joins the Agency in an account service role bringing an impressive track record of in-house corporate communications and agency experience.
M|P comes full circle with hosted email provider client Critical Path. After aggressively positioning CP as a lynchpin Internet communications, M|P rebuilds the brand after a financial downfall. In both cycles, M|P uses stunningly transparent communications to power sales and customer confidence.
Walker, after leaving to relocate on the East Coast, hires M|P as her agency of record at Internet Security Systems. She works in tandem with Bloom to transform ISS' communications approach beyond product to thought leadership. The revitalized approach helps lead to an acquisition by IBM.
Earthlink acquires M|P client CIDCO and hires the Agency to further promote CIDCO's MailStation email appliance – a key component of the deal. M|P's "digital divide" program illustrates the impact of email communication on consumers without personal computers.
Hydrogen fuel cell innovator Energy Conversion Devices taps M|P to position the company at the forefront of the alternative fuel revolution. The Agency takes the brand to national visibility.
Portland-based fast food chain, Burgerville, asks M|P to cook up a new communications approach and the Agency crafts a program that focuses not on food but on values and sustainable practices. The result: a tasty combination of national prominence and increased sales.
Walker returns to M|P and becomes a partner in the firm, taking over client service in 2008.
M|P security client Tablus is acquired by RSA and the company cites external communications as a driving force behind the deal.
Tokyo-based ACCESS brings on M|P to establish the developer of mobile software in the US market.
German software developer Nero capitalizes on M|P's technical and consumer expertise and past work with TiVo to launch Nero's LiquidTV and bring TiVo capabilities to the PC.
Singapore-based Fusion Garage utilizes M|P for corporate, product and issues management-oriented communications focusing on the controversial and industry-first joojoo Internet tablet. The program helps usher in a new product category while also establishing Fusion Garage as a first mover.
Today, Bloom and Walker remain the driving force behind M|P's client programs and success stories while also moving the firm into a new era of communications.