Consumer Technology

Our consumer technology experience extends beyond just “bits and bytes” and encompasses today's Digital Lifestyle. The Agency has experience with consumer electronics hardware, software and services for early adopters, non-technical consumers and small businesses alike.

• TiVo: Digital video recorders
• Nikon: Photography equipment
• EarthLink: Internet service provider
• Fusion Garage: Internet Tablets
• Trimble Navigation: GPS devices
• ADT: Home/Lifestyle management systems

Mobile and Telecommunications:

McGrath|Power has end-to-end experience in numerous segments of the telco market, having assisted companies ranging from deep infrastructure and extending to major global carriers.

• Vodafone: World's largest wireless carrier
• Intellisync/Nokia: Mobile device synchronization
• TalkPlus: Enhanced mobile services
• CellAntenna: RF signal enhancement/jamming
• Radixs: Mobile operating systems
• ACCESS: Mobile software and services

Information Security:

McGrath|Power's information security experience is as broad if not broader than any other agency in the world, having developed strategic programs for some of the largest names and most innovative start-ups alike.

• Digital Persona: Enterprise security
• RSA: Enterprise security
• RSA Conference: International security conferences
• McAfee: Enterprise/consumer security
• Fortinet: Enterprise security
• GuardianEdge: Enterprise security
• Internet Security Systems: Enterprise security

Internet Properties

Internet properties come in all shapes and sizes and so does McGrath|Power's experience in launching, promoting and connecting online sites with target audiences. We've worked with a spectrum of innovative sites encompassing online communities, portals, consumer and business services and supporting Internet infrastructure.

• Homes.com: Online real estate sales/services
• Sina.com: International Info-tainment portal
• Homeland Networks: Internet radio
• SmartPlanet: Distance learning
• YOPA: Online consumer valet
• Velvet Puffin: Social network

Infrastructure Technology

Hosted services, last mile technology and content delivery are just a few of the behind-the-scenes technologies that connect users and the Internet and that McGrath|Power has brought to market.

• Unicorn Media: Content delivery platform
• Critical Path: Messaging and directory services
• Coyote Point: Network traffic management
• VDSL: Voice and data delivery
• mBlox: Cellular billing services
• IP Infusion: Next generation networks

Enterprise Hardware & Software

McGrath|Power's Enterprise technology experience runs the gamut from hardware to software, from thin clients to the data center, from databases to business intelligence and from development tools to supply chain.

• Business Objects: Business intelligence software
• Wyse Technology: Thin client hardware
• Intellisync: Enterprise data sync software
• TurboLinux: Operating system software
• Asterop: Geo-location software

Embedded Systems

Communicating differently is a prerequisite to raise the visibility and reputation of organizations and technologies that form the unseen engine behind industry-changing enterprise and consumer products.

• Intel: Microprocessors
• Oak Technology: Graphics acceleration chipsets
• Destiny Technology: Desktop printer ASICs
• Sage: Flat panel monitor chipsets

Data Storage

Hardware and software storage vendors ranging from backup systems to disk drives for desktop systems to high-end enterprise storage solutions have all been part of the McGrath|Power portfolio in this market space.

• Panasas: Enterprise storage
• Yosemite: Backup and Recovery
• Red Cannon: Secure mobile storage

Industry Associations

McGrath|Power has helped create, launch and elevate industry associations targeting the consumer and business-to-business market segments.

• Association of Color Thermal Transfer Technology: Color printing
• Digital Living Network Alliance: Consumer electronics
• The Open Group: Industry standards
• Cable Broadband Forum: Cable/Internet services

Consumer Brands

Representing major consumer brands is how McGrath|Power got its start. The Agency has served a broad range of national and regional brands in highly diverse and competitive markets.

• Burgerville: Environmentally-conscious fast casual
• Reebok: Athletic and lifestyle apparel
• Del Monte: Provider of premium quality foods
• Bausch & Lomb: Eye care products
• Wild Turkey: Distilled spirits
• Artisan Studios: Feature film production

Event Promotion

• RSA Conference: Security conference
• ACT Conference: Imaging technology conference
• Intellisync Developer's Conference
• CardTec/SecurTec: Security Conference

Professional Services

Professional service organizations require significantly different approaches to communications than product-based companies. McGrath|Power's professional services experience is diverse and has enabled clients to reach business goals in crowded market segments.

• Mohr Davidow Ventures: Venture capital
• Larcen Consulting Group: Organizational development
• Stenograph: Legal services
• Winguth Schweiker: Executive search