• "I’ve worked with McGrath/Power for more than 10 years at companies in the enterprise and consumer technology markets – all with the same excellent results – driving awareness and delivering new customers – and bottom-line impact. The agency has been a trusted strategic partner at each of my companies and their value add cannot be overstated."
  
  

  - Phil Underwood

  Vice President, IPLocks

• "PR is a very important function for our company as we operate in a crowded market with several aggressive competitors. Since we’ve worked with McGrath/Power, the change in our overall visibility has been significant and has helped move our business forward."
  
  

  - Jim Pante

  CEO, Tablus

• "McGrath/Power has played in instrumental role in launching TiVo, helping us create the DVR product category and establishing the TiVo brand as synonymous with personal TV. The agency has great experience in both consumer and technology, which helped bring our story to life and influence our target audiences. I’ve worked with numerous agencies during my career and the TiVo launch with McGrath/Power was one of the most powerful public relations campaigns I’ve been involved with."
  
  

  - Ed MacBeth

  VP Marketing, TiVo

• "I would recommend Jonathan and McGrath/Power to anyone wanting an exceptional, intelligent PR and Communications partner. I’ve worked directly with Jonathan for several years and at two start-ups – his quality of work is extraordinary and unique in his industry."
  
  

  - Shaun Coleman

  Co-Founder, Reconnex

• "I’ve been impressed with McGrath/Power each time I’ve brought the agency on board as my strategic public relations partner. The agency’s ability to align the PR function with the goals of our company was key in driving business success factors, whether an acquisition or a major corporate repositioning. Beyond that, knowing that I have both the agency’s management team and skilled tacticians each playing an active role on my program enables me to have the perfect balance of strategic planning and successful program implementation."
  
  

  - Ed Murrer

  VP Marketing, Xcert
  (acquired by RSA Security)

• "Your work exceeded my wildest expectations, and I thank you. We met with virtually every major business, consumer and tech publication that mattered and I made a dozen significant VC and carrier contacts through your efforts. From a messaging point of view, our story is crisp, clean, simple and above all, easy to relate to and clearly understood by our target audiences and the press that writes for them – a far cry from when I first approached you. I know that on this day I am your happiest client and most enthusiastic supporter. In fact, I don’t feel like a client at all. I feel like McGrath/Power is an integral part of the EasyReach team."
  
  

  - John Stossel

  CEO, EasyReach

• "McGrath/Power played a critical role in establishing our MailStation email appliance as an important consumer electronics offering for those without a personal computer. The MailStation public relations effort helped reposition our company in the CE space and was a key driver in our acquisition by EarthLink. I was just as pleased to refer McGrath/Power to EarthLink to provide that company with PR activities surrounding the MailStation as I was to work alongside their team."
  
  

  - Tim Dooley

  Senior Vice President, CIDCO

• "McGrath/Power is our strategic communications partner for technology issues in the United States and the agency has demonstrated its ability to get our message heard in that very noisy market."
  
  

  - Jon Earl

  Senior Group Media Relations Manager, Vodafone Group Plc

• "McGrath/Power provided essential strategic PR counsel and consistently solid results over the nine years we partnered with them at Intellisync. They took us from start-up through IPO and beyond while always providing fresh perspective and proactive input."
  
  

  - Brad Rowe

  Founder,
  Intellisync Corporation

McGrath/Power: A High-Tech Public Relations Agency that Gets Results

Today's marketplace offers hundreds of high-tech products, service offerings, hardware options and software solutions.

In order to compete, companies must truly differentiate themselves to rise above a the competition. As a full-service high-tech public relations agency, McGrath/Power's approach to PR is to treat every product and company as a unique property, each with its own strengths.

We have a broad range of experience providing strategic, on-target communications programs to a variety of high-tech brands, including:

• EarthLink
• Tivo
• McAfee
• RSA Security

In each case, our client had a brand that needed the right recognition in order to make a "splash" in the marketplace. Some were start-ups that wanted a successful public debut, while others carried recognized brands but needed help in cementing their company's core message – but all needed a strategic, experienced public relations agency to do the job right.

As a high-tech public relations agency, we know the first step is to find the unique benefits of each client. For start-ups, their weakness is also their strength - they come to the front of the class with a clean slate, allowing public impressions to be molded accordingly. Having the right high-tech public relations agency can mean the difference between a positive or negative first impression. And the first impression is still the one that's lasts longest.

For an existing brand, the approach means knowing your product, your customers, your partners and your long-term goals. We will determine the primary benefits of what you have to offer, craft effective messaging that the public will retain and disseminate that message widely. The goal is to take the new, positive persona and transform it into reality.

With the array of new technological products and services today, simply having a brilliant concept is no longer enough to succeed. With the help of a high-tech public relations campaign, however, you will have the public relations tools to differentiate yourself from your competition and establish your brand as positive and unique.

The first step in improving your standing is to let us learn more about you. Contact us today and find out how McGrath/Power can bring your company to the next level.