• "I’ve worked with McGrath/Power for more than 10 years at companies in the enterprise and consumer technology markets – all with the same excellent results – driving awareness and delivering new customers – and bottom-line impact. The agency has been a trusted strategic partner at each of my companies and their value add cannot be overstated."

    - Phil Underwood

    Vice President, IPLocks

  • "PR is a very important function for our company as we operate in a crowded market with several aggressive competitors. Since we’ve worked with McGrath/Power, the change in our overall visibility has been significant and has helped move our business forward."

    - Jim Pante

    CEO, Tablus

  • "McGrath/Power has played in instrumental role in launching TiVo, helping us create the DVR product category and establishing the TiVo brand as synonymous with personal TV. The agency has great experience in both consumer and technology, which helped bring our story to life and influence our target audiences. I’ve worked with numerous agencies during my career and the TiVo launch with McGrath/Power was one of the most powerful public relations campaigns I’ve been involved with."

    - Ed MacBeth

    VP Marketing, TiVo

  • "I would recommend Jonathan and McGrath/Power to anyone wanting an exceptional, intelligent PR and Communications partner. I’ve worked directly with Jonathan for several years and at two start-ups – his quality of work is extraordinary and unique in his industry."

    - Shaun Coleman

    Co-Founder, Reconnex

  • "I’ve been impressed with McGrath/Power each time I’ve brought the agency on board as my strategic public relations partner. The agency’s ability to align the PR function with the goals of our company was key in driving business success factors, whether an acquisition or a major corporate repositioning. Beyond that, knowing that I have both the agency’s management team and skilled tacticians each playing an active role on my program enables me to have the perfect balance of strategic planning and successful program implementation."

    - Ed Murrer

    VP Marketing, Xcert
    (acquired by RSA Security)

  • "Your work exceeded my wildest expectations, and I thank you. We met with virtually every major business, consumer and tech publication that mattered and I made a dozen significant VC and carrier contacts through your efforts. From a messaging point of view, our story is crisp, clean, simple and above all, easy to relate to and clearly understood by our target audiences and the press that writes for them – a far cry from when I first approached you. I know that on this day I am your happiest client and most enthusiastic supporter. In fact, I don’t feel like a client at all. I feel like McGrath/Power is an integral part of the EasyReach team."

    - John Stossel

    CEO, EasyReach

  • "McGrath/Power played a critical role in establishing our MailStation email appliance as an important consumer electronics offering for those without a personal computer. The MailStation public relations effort helped reposition our company in the CE space and was a key driver in our acquisition by EarthLink. I was just as pleased to refer McGrath/Power to EarthLink to provide that company with PR activities surrounding the MailStation as I was to work alongside their team."

    - Tim Dooley

    Senior Vice President, CIDCO

  • "McGrath/Power is our strategic communications partner for technology issues in the United States and the agency has demonstrated its ability to get our message heard in that very noisy market."

    - Jon Earl

    Senior Group Media Relations Manager, Vodafone Group Plc

  • "McGrath/Power provided essential strategic PR counsel and consistently solid results over the nine years we partnered with them at Intellisync. They took us from start-up through IPO and beyond while always providing fresh perspective and proactive input."

    - Brad Rowe

    Founder,
    Intellisync Corporation

McGrath/Power: The Right High-Tech PR Firm

As a leading high-tech PR firm, McGrath/Power has enabled a wide range of technology clients to communicate effectively with their audiences worldwide since 1983. Some of our industry experience includes:

  • Intellisync
  • RSA Security
  • Intel
  • Homes.com
  • Vodafone
  • Wyse

The right high-tech PR firm can help shape and deliver key messages for audiences ranging from those with a keen understanding of technology and tech products to those with limited knowledge of "techy" vernacular and expertise. At McGrath/Power, we leverage a strong background and understanding of technology to identify characteristics that simplify the message and make it easy for all key audiences to understand.

One example of this expertise is McGrath/Power's work with Wyse Technology, where the agency maximized a unique opportunity to bring a troubled brand back on top by simplifying the concept of "thin client" computing.

Challenge

Long known as a leader in video display terminals, Wyse faced a variety of business issues and the heavy competition in new markets that forced the company to scale back on core competencies to stabilize the business. Seeking an expert high-tech PR firm, Wyse hired McGrath/Power to reinvigorate their brand name and debut their new concept of "thin client" computing by illustrating the uses of their terminals in a PC-like fashion. Major competitors Oracle and Sun joined the "thin client" market concurrently, creating a simultaneous challenge of differentiating Wyse from the competition out of the gate.

Approach

Instead of trying to duel with larger competitors, the McGrath/Power team created a strategic public relations plan that aggressively inserted Wyse's point of view and presence into the competitors' marketing machines by countering their vision for the space. In addition, McGrath/Power used the concept of the "thin client" to illustrate Wyse's corporate turnaround -- a turnaround based on continuous delivery on core competencies, instead of undertaking a risky "new" product line.

Results

McGrath/Power was able to establish the "thin client" category as a viable segment for industry analyst coverage and commentary, expanding Wyse's customer base, channel partnerships and OEM agreements. Staying true to our label as an expert high-tech PR firm, McGrath/Power created a significant amount of ongoing coverage for the "thin client" segment, in vehicles ranging from the Wall Street Journal and Forbes magazine to every relevant technology trade and vertical publication. The overall success of the campaign led to a 10-year relationship between Wyse and the agency.

If you're interested in a Silicon Valley public relations firm with the right experience for your company, contact McGrath/Power today to discover how we can help your company achieve its long-term business objectives. As a leading high-tech PR firm, McGrath/Power can help you communicate the right message with the right audience to achieve your business goals.