Cisco Collaboration & Cisco TelePresence

Cisco Systems’ Collaboration and TelePresence business units provide solutions that empower people to engage and innovate regardless of location or device. Their social media presence was strong due to the well-known Cisco name, but they sought an outside agency to increase not only engagement and followers, but reporting standards that would show how efforts were tracking to business goals. Our tech PR team was called on to provide ongoing social media strategy support that would track social media metrics across the board; present data analysis that would point to key areas for optimization; identify and actively engage with key followers; provide strategy, counsel and creative thinking for campaigns; and support both business units at trade shows. As a result, the internal marketing team was able to apply data findings to future campaigns in order to optimize outcomes and build beneficial relationships with key influencers on social media channels.

McGrath Power’s experience and knowledge in the technology PR sector allows our agency to take on big and small companies alike. We provide a unique perspective on social media strategy and development specifically for technology companies to help achieve results. Contact us today.