Cisco Collaboration & Cisco TelePresence
Cisco Systems’ Collaboration and TelePresence business units provide solutions that empower people to engage and innovate regardless of location or device. Their social media presence was strong due to the well-known Cisco name, but they sought an outside agency to increase not only engagement and followers, but reporting standards that would show how efforts were tracking to business goals. Our team was called on to provide ongoing social media support that would track social media metrics across the board; present data analysis that would point to key areas for optimization; identify and actively engage with key followers; provide strategy, counsel and creative thinking for campaigns; and support both business units at trade shows. As a result, the internal marketing team was able to apply data findings to future campaigns in order to optimize outcomes and build beneficial relationships with key influencers on social channels.