You could say that CliQr and its management team had its head in the clouds when we got the call to help the company articulate the vision of its CEO and highlight this leading provider’s application-defined cloud management solutions. The cloud environment was reasonably new at that point in time but CliQr was already enabling businesses to migrate and manage one to many applications, users, and clouds and reduce the complexity of hybrid cloud environments. Making a challenging process easier is what CliQr did very well and our agency used one of our proven communications processes to help the CliQr team marry the vision behind this visionary technology with the successes that leading brands in healthcare, manufacturing and technology were experiencing via CliQr. Our messaging and story mapping processes brought a story that was formerly in the clouds down to the ground level.