CloudPrime understood that we live in an insecure world and developed one of the world’s most secure technologies to assist corporations and consumers in exchanging information of all kinds online – think of the a highly secure iron fist around DropBox. The technology’s roots traced back to the founder’s previous company, a secure networking provider. He called in our public relations and communications agency to help position the emerging new entity and its innovative security solution. The new technology was a breakthrough with several vertical applications. The challenge was how to advance the overall story behind its development and advance the industry conversation surrounding protecting sensitive data and documents in the face of ongoing data breaches and corporate hacks. The company’s desire to tell a deep technology backstory was present, but we suggested otherwise. Lead with the business impact, we counseled, and then let the underlying technology validate that impact.
Behind the scenes, the McGrath Power team worked on the execution of the public relations campaign. From pitch development and trends research to briefing staffing and product reviews, we were able to launch the company with unique brand positioning and successful media relations.
Using impact as the tip of the spear, the communications program opened many doors to CloudPrime which accelerated consumer use and enterprise evaluations.
McGrath Power has years of experience as a tech PR agency, and our knowledge allows us to take on big and small companies alike. We provide unique public relations and communications strategy to achieve data-driven results. Contact us today.