New Teacher Center
The New Teacher Center is a non-profit organization in the U.S. dedicated to strengthening the practice of beginning teachers, and our PR agency was chartered with giving the organization a broader voice in the national education conversation. NTC hadn’t undertaken a formal external communications program so all components, from social media marketing to media relations, needed to be built from the ground up. Interviews with key executives, shaping personal storylines into broader narratives with point of view, organizing an outbound campaign and inserting NTC spokespeople perspective into unfolding media coverage were all part of the program building process. Our “Opening Day” creative marketing campaign tied the CEO’s love of the San Francisco Giants to the beginning of both baseball season and the spring semester timeframe. Our team worked behind the scenes on services including blog writing and contributed articles, using multiple communications platforms as pipe’s for our newly crafted messaging and POV. The result? The campaign was credited with being the most effective in the organization’s history by all measurement standards. It laid a strong foundation of overall awareness of NTC’s mission, placed context around organizational goals and enabled spokesperson POV to be added to numerous conversations. Numerically, the campaign achieved the highest engagement rates of any online marketing activity that the organization had ever undertaken.
McGrath Power has worked with brands both big and small to formulate smart PR strategies and campaigns that connect with the right audience at the right time. From media relations to creative marketing and social media management, our team has the experience to deliver meaningful results. Contact us today.