Panorama Software was a rapidly emerging provider of business intelligence software that had yet to tell the world how its offering could benefit corporations of all sizes. We got the call to act as an extension of their internal team and provide the market with a panoramic view of what our client could do. We advocated extensive industry analyst relations to enable these corporate procurement process influencers to highlight Panorama to major corporations considering a BI buy. Because one of our agency’s partners has extensive corporate in-house experience handling analyst relations, our entry point to these influencers was rapid and effective. We were able to not only move Panorama into several prime positions in analyst reports but, also, integrate analyst opinions as third-party spokespeople into our work with numerous media outlets. This combination moved the revenue generation and industry perception needles forward in a demonstrative fashion.