As a result of a relationship built with a key Cisco contact, we were brought on board Symantec’s consumer business, Norton, to provide social media marketing, content development, and moderation support. With more than 550,000 online fans and a steady stream of incoming content, Norton required the services of an outside public relations team to work as an extension of their own in the area of social media. Social copy and community engagement were developed in alignment with the Norton brand, tone and voice. Through daily content creation for channels, ranging from Twitter to Tumblr to the Norton blog, to community moderation, our team was able to increase content engagement, as well as maintain and build relationships with buyers.
McGrath Power is a public relations firm, delivering social media marketing campaigns that provides tangible results for consumer brands, B2B technology organizations and everything-in-between. Let us help you reach your desired business outcomes. Contact us today.