Wyse Technology sought us out to introduce thin client computing, reposition the company through corporate branding and broadly integrate the technology into diverse vertical markets, including healthcare. Through a multi-pronged approach which included traditional media relations, public relations and content development, our team positioned thin client computing in the medical field using the voice of the customer to connect hospital administrators, physicians and associated IT staffs with their peer groups. From the grassroots word-of-mouth level up to highlighting thin client computing in major media outlets, the diverse array of communications approaches all centered on peer validation. Behind the scenes, our pitch development, analyst relations, trends research, and other tactics helped bring the PR strategy to life. As a result, the integrated communications program was credited for an overall company repositioning, a market disruption that ultimately paved the way for virtual desktops and significant sales support.
McGrath Power is a communications agency with years of experience in the technology sector. Our knowledge allows us to take on big and small companies alike. Our unique approach to public relations helps our clients reach their goals. Contact us today to learn more about our tech PR agency.