Wyse Technology

Wyse Technology sought us out to introduce thin client computing, reposition the company and broadly integrate the technology into diverse vertical markets, including healthcare. Through a multi-pronged approach, our team positioned thin client computing in the medical field using the voice of the customer to connect hospital administrators, physicians and associated IT staffs with their peer groups. From the grassroots word-of-mouth level up to highlighting thin client computing in major media outlets, the diverse array of communications approaches all centered on peer validation. As a result, the communications program was credited for an overall company repositioning, a market disruption that ultimately paved the way for virtual desktops and significant sales support.