• "I’ve worked with McGrath/Power for more than 10 years at companies in the enterprise and consumer technology markets – all with the same excellent results – driving awareness and delivering new customers – and bottom-line impact. The agency has been a trusted strategic partner at each of my companies and their value add cannot be overstated."

    - Phil Underwood

    Vice President, IPLocks

  • "PR is a very important function for our company as we operate in a crowded market with several aggressive competitors. Since we’ve worked with McGrath/Power, the change in our overall visibility has been significant and has helped move our business forward."

    - Jim Pante

    CEO, Tablus

  • "McGrath/Power has played in instrumental role in launching TiVo, helping us create the DVR product category and establishing the TiVo brand as synonymous with personal TV. The agency has great experience in both consumer and technology, which helped bring our story to life and influence our target audiences. I’ve worked with numerous agencies during my career and the TiVo launch with McGrath/Power was one of the most powerful public relations campaigns I’ve been involved with."

    - Ed MacBeth

    VP Marketing, TiVo

  • "I would recommend Jonathan and McGrath/Power to anyone wanting an exceptional, intelligent PR and Communications partner. I’ve worked directly with Jonathan for several years and at two start-ups – his quality of work is extraordinary and unique in his industry."

    - Shaun Coleman

    Co-Founder, Reconnex

  • "I’ve been impressed with McGrath/Power each time I’ve brought the agency on board as my strategic public relations partner. The agency’s ability to align the PR function with the goals of our company was key in driving business success factors, whether an acquisition or a major corporate repositioning. Beyond that, knowing that I have both the agency’s management team and skilled tacticians each playing an active role on my program enables me to have the perfect balance of strategic planning and successful program implementation."

    - Ed Murrer

    VP Marketing, Xcert
    (acquired by RSA Security)

  • "Your work exceeded my wildest expectations, and I thank you. We met with virtually every major business, consumer and tech publication that mattered and I made a dozen significant VC and carrier contacts through your efforts. From a messaging point of view, our story is crisp, clean, simple and above all, easy to relate to and clearly understood by our target audiences and the press that writes for them – a far cry from when I first approached you. I know that on this day I am your happiest client and most enthusiastic supporter. In fact, I don’t feel like a client at all. I feel like McGrath/Power is an integral part of the EasyReach team."

    - John Stossel

    CEO, EasyReach

  • "McGrath/Power played a critical role in establishing our MailStation email appliance as an important consumer electronics offering for those without a personal computer. The MailStation public relations effort helped reposition our company in the CE space and was a key driver in our acquisition by EarthLink. I was just as pleased to refer McGrath/Power to EarthLink to provide that company with PR activities surrounding the MailStation as I was to work alongside their team."

    - Tim Dooley

    Senior Vice President, CIDCO

  • "McGrath/Power is our strategic communications partner for technology issues in the United States and the agency has demonstrated its ability to get our message heard in that very noisy market."

    - Jon Earl

    Senior Group Media Relations Manager, Vodafone Group Plc

  • "McGrath/Power provided essential strategic PR counsel and consistently solid results over the nine years we partnered with them at Intellisync. They took us from start-up through IPO and beyond while always providing fresh perspective and proactive input."

    - Brad Rowe

    Founder,
    Intellisync Corporation

What is an Effective Strategic Public Relations Plan?

A strategic public relations plan focuses on not only influencing public opinion about a particular company, service or product, but also on controlling the public opinion and maintaining continual upbeat feelings toward that entity.

Strategic public relations campaigns constantly strive to preserve strong, positive relationships with those who drive public opinion. This requires far more than the occasional press release, which may or may not help to promote the client and can sometimes fail to provide credibility. Instead, a strategy is implemented in the campaign to proactively and aggressively create and promote events involving the client that will generate genuine, positive press and stir up public interest.

As a leading California public relations firm, McGrath/Power has cut its teeth creating such strategies for corporate product launches and other public relations campaigns. We have worked to design plans to promote services and products, company images, brands and even for use in internal corporate communications. Our lengthy list of clients includes a broad range of industries and markets - including food services, consumer electronics, Internet/e-Commerce and professional services.

Strategic public relations plan services:

  • Key Audience/Influencer Perceptions Auditing
  • Focus Groups
  • Research
  • Program Measurement/ROI Services
  • Branding and Identity Development
  • Media and Message Training
  • Corporate/Product Positioning and Message Development
  • Short/Long-Term Strategic Plan Development

These processes are necessary steps in determining how your company, brand or product is currently perceived. Great lengths are taken so that the actual perception is revealed in as statistically accurate a manner as possible. Then the work of deciding on the correct, best-case messaging can be applied. For example, a previous client of McGrath/Power needed our help in PR and consumer relations to get the public to understand its real contributions to the local business community and environmental causes. By applying this plan of research, identity development and messaging, our client was able to gain the positive general perception they had already earned but were unable to communicate to the general public.

If you would like to find out what a well-executed strategic public relations plan can do for you and your business, contact McGrath/Power today.