For the first time in nearly a century, the Miss America pageant will no longer hold the swimsuit competition portion of the event, thus welcoming all shapes and sizes. By doing so, the organization is taking a huge step forward for young women, empowering them to pursue their dreams through scholarship assistance. Contestants will now be able to showcase their knowledge, talents and points-of-view without their body image fogging the minds of the judges.
Almost every consumer brand from big to small can benefit from a focus group. They are great for generating ideas, spotting trends as well as testing products, messaging and branding. Whether your organization is developing a new campaign, wanting feedback on a product or service or just trying to improve customer experience, a well-planned focus group can help you achieve your goals. Here we will help you understand what a focus group is, what the benefits are and a couple of points you should be aware of before conducting a focus group.
Going into an interview can be an intimidating feeling – it is one of the rare situations where you are abundantly aware that your success is based on others’ judgement of you. Questions of “What will they ask?” “Do I know the answers to their questions?” and “Will they like me?” can run wild, but not to worry, your qualms can find sanctuary in our words of advice from those who came before you and nailed it. For those of you just starting off in your public relations career, we have the top five tips to ensure that you nail your agency interview.
Over the past decade, social media has become our go-to source to receive news, communicate with one another and find out what our favorite brands are doing. Then why are so many companies still asking themselves where the ROI is on social media efforts? If you’re among them, we have to ask – have you considered these four things before trying to measure ROI?
According to Hootsuite and WeAreSocial’s Digital in 2017 report, out of the 7.476 billion people in the world, 2.789 are active social media users. That means 37 percent of the world’s population is engaged via social platforms. If these numbers are making you question whether your engagement rates are up to par, nix these 5 common social media mistakes and start to watch your metrics rise.