It’s one thing to say you’re going to do something. It’s another to actually do it. In today’s always-on, digital world, where everyone is a click away from your brand, you better believe people are always watching. Because of that, brands must ensure they do what they say they are going to do, remain accountable, and follow through on their promises. If they don’t, they risk losing trust as a brand. So, how can you not only talk the talk but walk the walk in order to establish your brand as trustworthy and transparent?
Public relations professionals have always been storytellers; however, the way people prefer to receive information has shifted, placing a higher value on visual content as opposed to written. Visuals are processed 60,000 times faster in the brain than text, so it would only make sense that the age-old method of storytelling transform into what we are now calling storyshowing.