SAN JOSE, Calif., March 13, 2018 – McGrath/Power, a leading, independent integrated communications agency, has been chosen by The Handpicked Company (THC) to drive branding, marketing and communications efforts for this flower and cannabis derivatives supplier. The agency has kicked off the THC program with an educational communications campaign called “Choose Clean” to highlight the issue of contaminated cannabis currently being sold in the legal California marketplace.
SAN JOSE, Calif., March 13, 2018 – McGrath/Power, a leading, independent integrated communications agency, has been selected to handle media relations and external communications by C4 Distro, a New Cannabis distribution company based in Southern California. C4 seeks to build a modern cannabis supply chain that shapes the way that products are distributed to California dispensaries and consumers and creates a model that can be emulated by the rest of the country.
The passing of Proposition 64 ushers in significant change for the business of cannabis in California. Residents are just beginning to see evidence of legalization – there is now a cannabis smoking section at Levi’s Stadium, the home of the 49ers – and further change will be forthcoming.