Sunday is the culmination of the World Cup – one of the biggest events in the sporting world and one that captivates the globe. There have been many stunning moments in the World Cup so far and Sunday’s finale holds promise for even more. But for me, the most interesting outcome of the World Cup took place before the event even started. How could that be, you may ask? Great question. In fact, I was asking myself that very question when I first heard about it. Do I have your interest? Great! Click here to see what I found most interesting about World Cup 2018….
Taking on a new role at an agency can leave you feeling anxious for what’s to come. That’s exactly where I recently found myself. Having been promoted from Account Coordinator (AC) to Account Associate (AA), I was in a transition period between the two positions, which is where many professionals straight out of school will quickly find themselves. Want to know how to handle the transition? Here’s what I did.
For the first time in nearly a century, the Miss America pageant will no longer hold the swimsuit competition portion of the event, thus welcoming all shapes and sizes. By doing so, the organization is taking a huge step forward for young women, empowering them to pursue their dreams through scholarship assistance. Contestants will now be able to showcase their knowledge, talents and points-of-view without their body image fogging the minds of the judges.
Facebook recently came under fire when news broke that Cambridge Analytica was able to access the data of more than 80 million Facebook users. This news outraged many and Facebook CEO and Co-founder Mark Zuckerberg was called to testify in front of Congress about Facebook’s privacy policies. Since this news broke, people have been debating about who is to blame.
Almost every consumer brand from big to small can benefit from a focus group. They are great for generating ideas, spotting trends as well as testing products, messaging and branding. Whether your organization is developing a new campaign, wanting feedback on a product or service or just trying to improve customer experience, a well-planned focus group can help you achieve your goals. Here we will help you understand what a focus group is, what the benefits are and a couple of points you should be aware of before conducting a focus group.
Going into an interview can be an intimidating feeling – it is one of the rare situations where you are abundantly aware that your success is based on others’ judgement of you. Questions of “What will they ask?” “Do I know the answers to their questions?” and “Will they like me?” can run wild, but not to worry, your qualms can find sanctuary in our words of advice from those who came before you and nailed it. For those of you just starting off in your public relations career, we have the top five tips to ensure that you nail your agency interview.