SAN JOSE, Calif., March 13, 2018 – McGrath/Power, a leading, independent integrated communications agency, has been chosen by The Handpicked Company (THC) to drive branding, marketing and communications efforts for this flower and cannabis derivatives supplier. The agency has kicked off the THC program with an educational communications campaign called “Choose Clean” to highlight the issue of contaminated cannabis currently being sold in the legal California marketplace.
SAN JOSE, Calif., March 13, 2018 – McGrath/Power, a leading, independent integrated communications agency, has been selected to handle media relations and external communications by C4 Distro, a New Cannabis distribution company based in Southern California. C4 seeks to build a modern cannabis supply chain that shapes the way that products are distributed to California dispensaries and consumers and creates a model that can be emulated by the rest of the country.
I grew up watching my dad flip through the San Jose Mercury Newspaper. I remember stealing the funny pages and having to wash the ink off my fingertips. I love the idea of newspapers, but unlike my love of the idea of baseball – I actually do love newspapers. There is just something utterly romantic about them. I love what they represent. The incredible service that they provide. Their unarguable importance. One of my absolute favorite films is His Girl Friday. I love that the freedom of the press is included in our very first amendment and it is the one I hold most dear.
When it comes to research in communications, there are many different types, so many that I couldn’t possibly, effectively relay them to you in just one blog post. In this first post in our research series – Putting Your Research Where Your Mouth Is – I am going to detail the best tools to help you conduct the initial research that must be done before launching a brand to ensure your communications program kicks off with a bang.
Over the past decade, social media has become our go-to source to receive news, communicate with one another and find out what our favorite brands are doing. Then why are so many companies still asking themselves where the ROI is on social media efforts? If you’re among them, we have to ask – have you considered these four things before trying to measure ROI?
According to Hootsuite and WeAreSocial’s Digital in 2017 report, out of the 7.476 billion people in the world, 2.789 are active social media users. That means 37 percent of the world’s population is engaged via social platforms. If these numbers are making you question whether your engagement rates are up to par, nix these 5 common social media mistakes and start to watch your metrics rise.
SAN JOSE, Calif., January 16, 2018 – McGrath/Power, a leading, independent integrated communications agency, has been selected by Silver Creek Valley Country Club (SCVCC), one of Silicon Valley’s most established golf and country clubs, to drive word-of-mouth marketing and grow brand awareness via a comprehensive social media program. Silver Creek Valley Country Club is a state-of-the-art private club serving the Silicon Valley community.
Whether you are a seasoned spokesperson or the changing of the calendar came with a promotion that will now require you to speak to the press, you have this in common: The New Year is a great time to revisit (or acquaint yourself with) the interview basics to ensure you are ready for the first press request of 2018.
One of the most frustrating feelings for any professional who knows their company is doing great work is that of hearing only crickets after trying to share their story with journalists. Sincere as you may be in your belief that you, your business or your product are newsworthy, there are several common mistakes likely hiding in your blind spots from being too close to your own story.
SAN JOSE, Calif., June 20, 2017 – McGrath/Power, a leading, independent integrated communications agency, has been selected by Blackfire Research, a wireless smart home entertainment company, as its agency of record after a competitive pitch. The Agency will spearhead and execute all external communications for Blackfire, including strategy and messaging development, media relations, analyst relations, social media programming, influencer relations, industry awards and speaking engagements.