Modern consumers are tired of being bombarded with sales pitches and feeling like products are being forced upon them. Rather than building a relationship with brands based on how good their products are, consumers want to feel a genuine connection to the brands and companies that they are buying from, working for, or working with.
Reviews are more important than ever in today’s buyer’s journey. Knowing that some readers may not be familiar with reviews programs, we thought it would be helpful to pull together a few tips for building a stellar program with maximum impact.
Media relations represents an opportunity for your company to gain broad or focused exposure to key audiences you are trying to influence. In turn, this can have tremendous value for your company, whether stories result directly in sales that affect the bottom line; better positioning against competition; increased awareness of your company’s activities in front of current or potential investors; or, in extreme cases, the opportunity to tell “your side” of a negative story.
With inbound marketing, it’s all about bringing potential customers to your website to introduce them to the sales funnel, then continuing to take them on the buyer’s journey through calls to action. But the process has to occur naturally; unlike with traditional, outbound marketing efforts, you are putting quite a bit of control in the hands of your target audience. Fortunately, you have a few easy-to-use tools in your inbound marketing toolbox that can help bring in the good leads.
The days of traditional marketing may be numbered. Today’s consumer has grown weary of the steady deluge of content that hammers them from every direction possible, from commercials on television to e-newsletters in their inboxes to sponsored updates in their Facebook feeds. It has become downright intrusive. Consumers are on unwanted content overload and it is beginning to have a negative impact on their opinion of brands.
Long before McGrath/Power became recognized as a leader in technology communications and integrated marketing, our agency specialized in and excelled at working for consumer brands in highly diverse market segments. Our lineage extends back to arenas, such as athletic footwear (Reebok), marine conservation (Jacques Cousteau Society), bucket list-level adventures (Mountain Travel) and artificial blood (Green Cross Corporation). What we really look for in a client has less to do with the market and far more to do with innovation. So, when we had opportunities to work with three highly innovative organizations that spanned our past, present and future, we jumped at them.