We firmly believe that context and content are king and queen of communications today. In an age where we are neck deep in content from all channels, only those brands that apply the right context to this river of information can rise above the noise. It was fascinating to watch this theory play out live and in living color during our work for gunshot detection and location technology provider SST.
Working in high tech PR is not for the faint of heart. Things move at lightning speed and just when you think you know something for certain, then – poof! – innovation happens and turns everything you thought you knew on its head. How can you succeed in a profession that can swallow you up faster than quicksand?
The concept of “playing not to lose” sometimes works in sports but rarely does in a consultative business relationship. Playing not to lose assumes that victory can still be achieved despite holding something back, avoiding risk and cautiously approaching the contest at hand. At McGrath/Power Public Relations and Communications, we strongly believe that clients get maximum value when ideas are presented proactively, fearlessly and honestly. This has been part of our agency DNA since the height of the Dot-Com era when I made my #BestMistake.
I start a new job several times a year. While I haven’t left the public relations and communications agency I helped found in Silicon Valley 32 years ago, my role puts me in a position to start all over again and again. And I love it.