With inbound marketing, it’s all about bringing potential customers to your website to introduce them to the sales funnel, then continuing to take them on the buyer’s journey through calls to action. But the process has to occur naturally; unlike with traditional, outbound marketing efforts, you are putting quite a bit of control in the hands of your target audience. Fortunately, you have a few easy-to-use tools in your inbound marketing toolbox that can help bring in the good leads.
The days of traditional marketing may be numbered. Today’s consumer has grown weary of the steady deluge of content that hammers them from every direction possible, from commercials on television to e-newsletters in their inboxes to sponsored updates in their Facebook feeds. It has become downright intrusive. Consumers are on unwanted content overload and it is beginning to have a negative impact on their opinion of brands.