Almost every consumer brand from big to small can benefit from a focus group. They are great for generating ideas, spotting trends as well as testing products, messaging and branding.  Whether your organization is developing a new campaign, wanting feedback on a product or service or just trying to improve customer experience, a well-planned focus group can help you achieve your goals. Here we will help you understand what a focus group is, what the benefits are and a couple of points you should be aware of before conducting a focus group.

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