Taking on a new role at an agency can leave you feeling anxious for what’s to come. That’s exactly where I recently found myself. Having been promoted from Account Coordinator (AC) to Account Associate (AA), I was in a transition period between the two positions, which is where many professionals straight out of school will quickly find themselves. Want to know how to handle the transition? Here’s what I did.
Going into an interview can be an intimidating feeling – it is one of the rare situations where you are abundantly aware that your success is based on others’ judgement of you. Questions of “What will they ask?” “Do I know the answers to their questions?” and “Will they like me?” can run wild, but not to worry, your qualms can find sanctuary in our words of advice from those who came before you and nailed it. For those of you just starting off in your public relations career, we have the top five tips to ensure that you nail your agency interview.
SAN JOSE, Calif., March 13, 2018 – McGrath/Power, a leading, independent integrated communications agency, has been chosen by The Handpicked Company (THC) to drive branding, marketing and communications efforts for this flower and cannabis derivatives supplier. The agency has kicked off the THC program with an educational communications campaign called “Choose Clean” to highlight the issue of contaminated cannabis currently being sold in the legal California marketplace.
I grew up watching my dad flip through the San Jose Mercury Newspaper. I remember stealing the funny pages and having to wash the ink off my fingertips. I love the idea of newspapers, but unlike my love of the idea of baseball – I actually do love newspapers. There is just something utterly romantic about them. I love what they represent. The incredible service that they provide. Their unarguable importance. One of my absolute favorite films is His Girl Friday. I love that the freedom of the press is included in our very first amendment and it is the one I hold most dear.
When it comes to research in communications, there are many different types, so many that I couldn’t possibly, effectively relay them to you in just one blog post. In this first post in our research series – Putting Your Research Where Your Mouth Is – I am going to detail the best tools to help you conduct the initial research that must be done before launching a brand to ensure your communications program kicks off with a bang.
Did you know you have the potential to reach millions of people around the world, all while generating qualified sales leads and establishing yourself as a thought leader in your industry? Seem too good to be true, much like a perfect first date? It isn’t. It’s very doable.
Over the past decade, social media has become our go-to source to receive news, communicate with one another and find out what our favorite brands are doing. Then why are so many companies still asking themselves where the ROI is on social media efforts? If you’re among them, we have to ask – have you considered these four things before trying to measure ROI?
According to Hootsuite and WeAreSocial’s Digital in 2017 report, out of the 7.476 billion people in the world, 2.789 are active social media users. That means 37 percent of the world’s population is engaged via social platforms. If these numbers are making you question whether your engagement rates are up to par, nix these 5 common social media mistakes and start to watch your metrics rise.
Whether your company is just starting up or looking to get back out in the spotlight leveraging public relations and marketing, a “trigger event” could be the strategic move you need. Trigger events give media, analysts, financial audiences and buyers a reason to take a closer look at your company and your communications differently with the ultimate goals of media coverage, increase in brand awareness, lead generation and more.
SAN JOSE, Calif., March 7, 2017 – McGrath/Power Public Relations and Communications, a leading, independent integrated communications agency, has been chosen by SupplyPro, Inc. as its agency of record. McGrath/Power will drive all phases of external communications for SupplyPro, including messaging development, strategy implementation, traditional media relations, analyst relations, social media, influencer relations, industry awards and speaking engagements.