SAN JOSE, Calif., March 7, 2017 – McGrath/Power Public Relations and Communications, a leading, independent integrated communications agency, has been chosen by SupplyPro, Inc. as its agency of record. McGrath/Power will drive all phases of external communications for SupplyPro, including messaging development, strategy implementation, traditional media relations, analyst relations, social media, influencer relations, industry awards and speaking engagements.
The days of traditional marketing may be numbered. Today’s consumer has grown weary of the steady deluge of content that hammers them from every direction possible, from commercials on television to e-newsletters in their inboxes to sponsored updates in their Facebook feeds. It has become downright intrusive. Consumers are on unwanted content overload and it is beginning to have a negative impact on their opinion of brands.
Working in Silicon Valley for decades has given us a clear vantage point on the ongoing world of mergers and acquisitions which fuel constant innovation in the technology marketplace. It is a drumbeat that never ends and one that ensures nothing remains stagnant.
Many tech experts and industry watchers are projecting that 2015 will be the year when messaging apps become just as important for brands looking to connect with consumers as social networks. These messaging apps are not only expected to grow, but could also start syphoning advertising dollars from the traditional leaders in social media.
Welcome to 2015! As you catch up on email and get back into the swing of things you, like many others, may be faced with a tough decision – how do I allocate this year’s budget to best maximize engagement and ROI? Taking your marketing game to the next level means making important decisions about where to put your money. Not all activities are created equal, and sometimes, too much in one bucket can lead to diminishing returns.