The concept of “playing not to lose” sometimes works in sports but rarely does in a consultative business relationship. Playing not to lose assumes that victory can still be achieved despite holding something back, avoiding risk and cautiously approaching the contest at hand. At McGrath/Power Public Relations and Communications, we strongly believe that clients get maximum value when ideas are presented proactively, fearlessly and honestly. This has been part of our agency DNA since the height of the Dot-Com era when I made my #BestMistake.

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