It is doubtful – unless copious amounts of Tequila are involved – that any of us would board a plane without first understanding of where it was going. So then why would a company hire a communications agency if it didn’t know what business goals the resulting program would support? Perhaps too much Tequila was involved in the hiring process.
McGrath/Power has been the Silicon Valley Partner of the Worldcom Public Relations Group for nearly three decades, and this global partnership has enabled us to not only extend client programs globally but also has afforded us the opportunity to gain insights from our colleagues. Yesterday, Worldcom launched a new marketing campaign capturing the real-time perspectives and opinions from agency leaders on key communications issues in the news. The “Issues Insights” campaign – powered by VoxPopMe, a video platform that allows brands to capture instantaneous feedback from any audience – provides a forum for the Worldcom’s senior team to deliver insightful commentary and strategic analysis on news events with significant public relations and brand implications.
I was once mistaken for a celebrity. I was coming out of the back entrance at Jimmy Kimmel Live and the paparazzi began frantically snapping photos. I assured them I was no one worth photographing, but they were relentless. I hurried around the corner and ducked into a urine-soaked alley to quickly call the driver, let my boss know that Kimmel wouldn’t be running the clip we wanted (not a fun conversation) and dial into a radio show to sit on hold with the producer until the actual celebrity I was with had finished his appearance on Kimmel and could record an interview to air the next morning. Once on hold and safely on mute, I hurried back to the studio exit just in time to meet said celebrity, fend off the flashing cameras and pull him into the car that I had just summoned. Glamorous, right?
Point of View has become one of the primary communications currencies we use to influence audience actions and create marketplace differentiation. Never before has the need for a sharply defined POV been more prevalent in the integrated technology and consumer programs our agency undertakes.
Working in high tech PR is not for the faint of heart. Things move at lightning speed and just when you think you know something for certain, then – poof! – innovation happens and turns everything you thought you knew on its head. How can you succeed in a profession that can swallow you up faster than quicksand?