Media relations is a critical component of any successful public relations and communications program. It’s important that you first understand the media landscape for your specific industry in order to build solid relationships with press contacts that result in positive coverage. But don’t put the cart before the horse and start reaching out to your favorite journalists or bloggers right away. You need to evaluate the landscape as a whole; otherwise, you run the risk of leaving someone out and/or annoying someone. That’s where your media list comes in. Before you begin outreach, you must identify, develop and maintain a list of relevant media contacts.
Here’s how you can create the perfect media list: