The passing of Proposition 64 ushers in significant change for the business of cannabis in California. Residents are just beginning to see evidence of legalization – there is now a cannabis smoking section at Levi’s Stadium, the home of the 49ers – and further change will be forthcoming.
What were you doing in 2008? Take a moment to think back at the emotions you felt, what your office environment was like, and what your conversations at home were about. Anything come to mind? For many, 2008 was a scary time. The Great Recession was in full swing leading to financial markets collapsing, jobs and homes being lost, and an overall loss of optimism for people around the globe.
Modern consumers are tired of being bombarded with sales pitches and feeling like products are being forced upon them. Rather than building a relationship with brands based on how good their products are, consumers want to feel a genuine connection to the brands and companies that they are buying from, working for, or working with.
Reviews are more important than ever in today’s buyer’s journey. Knowing that some readers may not be familiar with reviews programs, we thought it would be helpful to pull together a few tips for building a stellar program with maximum impact.
Media relations represents an opportunity for your company to gain broad or focused exposure to key audiences you are trying to influence. In turn, this can have tremendous value for your company, whether stories result directly in sales that affect the bottom line; better positioning against competition; increased awareness of your company’s activities in front of current or potential investors; or, in extreme cases, the opportunity to tell “your side” of a negative story.
With inbound marketing, it’s all about bringing potential customers to your website to introduce them to the sales funnel, then continuing to take them on the buyer’s journey through calls to action. But the process has to occur naturally; unlike with traditional, outbound marketing efforts, you are putting quite a bit of control in the hands of your target audience. Fortunately, you have a few easy-to-use tools in your inbound marketing toolbox that can help bring in the good leads.